商務英語

CHAPTER ONE
Part I Text The Nature of Business
參考譯文 企業(yè)特征
Part Ⅱ Reading for Communicative Tasks
Products and Services產品和服務
CHAPTER TWO
Part I Text The Forms of Business Ownership
參考譯文 企業(yè)所有權形式
Part Ⅱ Reading for Communicative Tasks
Business Meetings商務會議
CHAPTER THREE
Part I Text The Managerial Process
參考譯文 管理過程
Part Ⅱ Reading for Communicative Tasks
Systems and Processes系統(tǒng)和過程
CHAPTER FOUR
Part I Text Creating an Organization
參考譯文 組織的創(chuàng)立
Part Ⅱ Reading for Communicative Tasks
Company and Its Organization公司及其組織
CHAPTER FIVE
Part I Text Operations Management
參考譯文 經營管理
Part Ⅱ Reading for Communicative Tasks
Plans and Arrangements計劃和安排
CHAPTER SIX
Part I Text Human Resources Management
參考譯文 人力資源管理
Part Ⅱ Reading for Communicative Tasks
Nationality and Occupations國籍與職業(yè)
CHAPTER SEVEN
Part I Text Marketing Mana~mem
參考譯文 營銷管理
Part Ⅱ Reading for Communicative Tasks
Marketing and Sales市場推銷與銷售
CHAPTER EIGHT
Part I Text Promotional Strategies
參考譯文 推銷策略
Part Ⅱ Reading for Communicative Tasks
Business Travel商務旅行
CHAPTER NlNE
Part I Text Channels of Distribution
參考譯文 銷售渠道
Part Ⅱ Reading for Communicative Tasks
Using the Telephone使用電話
CHAPTER TEN
Part I Text Financial Management
參考譯文 財務管理
Part Ⅱ Reading for Communicative Tasks
Trends and Results趨勢和結果
CHAPTER ELEVENt
Part I Text Risk Manageme and Insurance
參考譯文 風險管理和保險
Part Ⅱ Reading for Communicative Tasks
Introductions and Greetings介紹和問候
CHAPTER TVVELVE
Part I Text Accounting
參考譯文 會計
PartⅡ Reading for Communicative Tasks
Business Letters商業(yè)書信
CHAPTER THlRTEEN
Part I Text Government Assistence，Regulation and Taxation
參考譯文 政府扶助、法規(guī)和稅收
PartⅡ Reading for Communicative Tasks
Marketing Information，Invitation Cards and Letters
of Invitaion
市場信息報告、請?zhí)脱埡?br />CHAPTER FOUFITEEN
Part I Text International Business
參考譯文 國際商務
Part Ⅱ Reading for Communicative Tasks
Import and Export進口與出口