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電子商務專業(yè)英語(跨理工)

電子商務專業(yè)英語(跨理工)

定 價:¥24.00

作 者: 司愛俠[等]編著
出版社: 高等教育出版社
叢編項:
標 簽: 商務英語

ISBN: 9787040132878 出版時間: 2003-10-01 包裝: 平裝
開本: 26cm 頁數(shù): 288 字數(shù):  

內(nèi)容簡介

  《電子商務專業(yè)英語》參考電子商務專業(yè)教學大綱,用英語比較全面地介紹了電子商務的相關知識?!峨娮由虅諏I(yè)英語》在選材上充分考慮實用性、廣泛性和前瞻性,內(nèi)容包括電子商務基礎知識、B2B、B2C、電子商務基礎構架、客戶關系管理、供應鏈管理、數(shù)據(jù)加密標準、在線支付、安全電子交易、電子貨幣、網(wǎng)上銀行、智能卡、網(wǎng)絡營銷以及相關的網(wǎng)絡技術如XHTML等,兼顧了商務與技術。為幫助讀者加深理解和鞏固知識,每篇課文都輔以一定的練習。在全書的最后還給出了單詞總表和參考譯文?!峨娮由虅諏I(yè)英語》可作為本??圃盒k娮由虅?、計算機及信息管理等專業(yè)的專業(yè)英語教材,也可供各種培訓班以及具備一定英語基礎的人員自學使用。

作者簡介

暫缺《電子商務專業(yè)英語(跨理工)》作者簡介

圖書目錄

Unit 1(1)
Passage: Ecommerce(1)
New Words(5)
Phrases(7)
Abbreviations(8)
Proper Names(8)
Notes to the Passage(9)
Comprehension Exercises to the Passage(11)
Exercises to Terms and Vocabularies(13)
Translation Exercises(14)
Passage for Reading: Business Models in the
New Economy(15)
New Words(17)
Phrases(18)
Abbreviations(19)
Exercises to the Passage for Reading(19)
Unit 2(21)
Passage: The ABCs of B2B(21)
New Words(25)
Phrases(26)
Abbreviations(27)
Proper Names(28)
Notes to the Passage(28)
Comprehension Exercises to the Passage(30)
Exercises to Terms and Vocabularies(32)
Translation Exercises(33)
Passage for Reading:The EMarkeplace
Builder(33)
New Words(36)
Phrases(36)
Proper Names(37)
Abbreviations(37)
Exercises to the Passage for Reading(38)
Unit 3(40)
Passage: The ABCs of B2C(40)
New Words(43)
Phrases(44)
Abbreviations(45)
Proper Names(46)
Notes to the Passage(46)
Comprehension Exercises to the Passage(48)
Exercises to Terms and Vocabularies(49)
Translation Exercises(51)
Passage for Reading:The ABCs of ERP(52)
New Words(56)
Phrases(56)
Abbreviations(57)
Exercises to the Passage for Reading(57)
Unit 4(59)
Passage: Ebusiness Infrastructure(59)
New Words(62)
Phrases(63)
Abbreviations(64)
Notes to the Passage(64)
Comprehension Exercises to the Passage(66)
Exercises to Terms and Vocabularies(67)
Translation Exercises(68)
Passage for Reading:Revolutionizing
ecommerce (IBM)(69)
New Words(72)
Phrases(72)
Abbreviations(73)
Proper Names(73)
Exercises to the Passage for Reading(73)
Unit 5(74)
Passage: Customer Relationship
Management(74)
New Words(77)
Phrases(77)
Abbreviations(78)
Proper Names(78)
Notes to the Passage(78)
Comprehension Exercises to the Passage(80)
Exercises to Terms and Vocabularies(82)
Translation Exercises(83)
Passage for Reading:The Source Of
Network Marketing(84)
New Words(86)
Phrases(87)
Abbreviations(87)
Proper Names(88)
Exercises to the Passage for Reading(88)
Unit 6(90)
Passage: Supply Chain Management(90)
New Words(93)
Phrases(94)
Notes to the Passage(94)
Comprehension Exercises to the Passage(95)
Exercises to Terms and Vocabularies(97)
Translation Exercises(98)
Passage for Reading: An Exclusive
Roundtable Discussion(99)
New Words(101)
Phrases(102)
Abbreviations(102)
Proper Names(102)
Exercises to the Passage for Reading(103)
Unit 7(105)
Passage: The DES(105)
New Words(107)
Phrases(108)
Abbreviations(108)
Proper Names(109)
Notes to the Passage(109)
Comprehension Exercises to the Passage(110)
Exercises to Terms and Vocabularies(111)
Translation Exercises(112)
Passage for Reading:
The Data Encryption
Standard(113)
New Words(118)
Phrases(119)
Abbreviations(119)
Exercises to the Passage for Reading(119)
Unit 8(121)
Revision Ⅰ(121)
Unit 9(133)
Passage: Online payment: The search for a
complete solution continues(133)
New Words(136)
Phrases(136)
Abbreviations(137)
Proper Names(137)
Notes to the Passage(137)
Comprehension Exercises to the Passage(138)
Exercises to Terms and Vocabularies(140)
Translation Exercises(141)
Passage for Reading: Challenge(142)
New Words(144)
Phrases(145)
Abbreviations(145)
Proper Names(146)
Exercises to the Passage for Reading(146)
Unit 10(147)
Passage: Secure Electronic Transactions
(SET)(147)
New Words(149)
Phrases(150)
Abbreviations(150)
Proper Names(150)
Notes to the Passage(150)
Comprehension Exercises to the Passage(152)
Exercises to Terms and Vocabularies(153)
Translation Exercises(155)
Passage for Reading: A Smart Card for
Everyone?(155)
New Words(159)
Phrases(159)
Abbreviations(160)
Proper Names(160)
Exercises to the Passage for Reading(160)
Unit 11(162)
Passage: Introduction to emoney(162)
New Words(167)
Phrases(168)
Abbreviations(168)
Notes to the Passage(168)
Comprehension Exercises to the Passage(169)
Exercises to Terms and Vocabularies(171)
Translation Exercises(172)
Passage for Reading:
Electronic Money
miniFAQ(173)
New Words(175)
Phrases(175)
Abbreviations(175)
Exercises to the Passage for Reading(175)
Unit 12(177)
Passage: Encryption Tutorial(177)
New Words(180)
Phrases(181)
Abbreviations(182)
Notes to the Passage(182)
Comprehension Exercises to the Passage(183)
Exercises to Terms and Vocabularies(184)
Translation Exercises(186)
Passage for Reading: Getting Started with
PGP and GnuPG(186)
New Words(193)
Phrases(193)
Abbreviations(194)
Exercises to the Passage for Reading(194)
Unit 13(195)
Passage: Channel Management (Ⅰ)(195)
New Words(198)
Abbreviations(198)
Proper Names(199)
Notes to the Passage(199)
Comprehension Exercises to the Passage(201)
Exercises to Terms and Vocabularies(203)
Translation Exercises(204)
Passage for Reading:Channel Management
(Ⅱ)(205)
New Words(207)
Phrases(207)
Abbreviations(207)
Proper Names(208)
Exercises to the Passage for Reading(208)
Unit 14(209)
Passage: Introduction to payment card
systems (Ⅰ)(209)
New Words(211)
Phrases(212)
Abbreviations(212)
Notes to the Passage(212)
Comprehension Exercises to the Passage(213)
Exercises to Terms and Vocabularies(214)
Translation Exercises(215)
Passage for Reading:Introduction to payment
card systems(Ⅱ)(216)
New Words(219)
Phrases(219)
Abbreviations(220)
Exercises to the Passage for Reading(220)
Unit 15(222)
Passage: XHTML(222)
New Words(224)
Phrases(225)
Abbreviations(226)
Notes to the Passage(226)
Comprehension Exercises to the Passage(227)
Exercises to Terms and Vocabularies(228)
Translation Exercises(230)
Passage for Reading:
PHP(231)
New Words(233)
Phrases(234)
Abbreviations(234)
Exercises to the Passage for Reading(234)
Unit 16(236)
Revision Ⅱ(236)
附錄一單詞總表(245)
附錄二參考譯文(261)
Unit 1(261)
Unit 2(263)
Unit 3(266)
Unit 4(268)
Unit 5(270)
Unit 6(272)
Unit 7(274)
Unit 9(275)
Unit 10(277)
Unit 11(278)
Unit 12(281)
Unit 13(283)
Unit 14(285)
Unit 15(286)
參考文獻(289)
主要參考網(wǎng)站(289)

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