價(jià)格理論與應(yīng)用：英文版·第2版

定　價(jià)：￥78.00

作　者：	（美）B.彼得·巴西簡(jiǎn)（B.Peter Pashigian）著
出版社：	機(jī)械工業(yè)出版社
叢編項(xiàng)：	世界經(jīng)濟(jì)管理文庫(kù) MBA專業(yè)精品教材經(jīng)濟(jì)學(xué)專業(yè)
標(biāo)　簽：	價(jià)格學(xué)

購(gòu)買這本書可以去

當(dāng)當(dāng)網(wǎng) (￥68.60)

ISBN：	9787111065609	出版時(shí)間：	1998-01-01	包裝：	簡(jiǎn)裝
開本：	26cm	頁(yè)數(shù)：	762頁(yè)	字?jǐn)?shù)：

內(nèi)容簡(jiǎn)介

　　變晦澀為生動(dòng)，變抽象為具體，這是本書作者寫作此書的最初動(dòng)因。定價(jià)是市場(chǎng)經(jīng)濟(jì)的一個(gè)重要環(huán)節(jié)。本書由消費(fèi)者行為、公司技術(shù)與成本、市場(chǎng)行為等定價(jià)前提，引出定價(jià)的政策與運(yùn)用。大量的圖表、精選的案例、諸我傳統(tǒng)教科書中沒(méi)有的全新內(nèi)容，構(gòu)成了本書獨(dú)有的特色。讀罷本書，您定會(huì)對(duì)微觀經(jīng)濟(jì)學(xué)的價(jià)格理論有一個(gè)更全面、更深刻的認(rèn)識(shí)。

作者簡(jiǎn)介

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圖書目錄

CONTENTS IN BRIEF
PART I
Introduction:Supply and Demand
CHAPTER 1 Pricing and the Demand Supply Model
PART II
Consumer Behavior
CHAPTER 2 Consumer Behavior and Market Demand
CHAPTER 3 Extending the Theory of Consumer Behavior
CHAPTER 4 The Cost of Time and the Theory of Consumer Behavior
PART III
The Firm:Its Technology and Costs
CHAPTER 5 The Production Function and Costs of the Firm
CHAPTER 6 The Cost Functions of the Firm
PART IV
Firm and Market Rehavior
CHAPTER 7 The Supply Functions of a Competitive Firm
CHAPTER 8 Price Determination in a Competitive Industry
CHAPTER 9 Monopoly
CHAPTER 10 Oligopoly and Monopolistic Competition
CHAPTER 11 Monitoring the Corporation: Corporate Governance
PART V
Pricing:Practices nad Policies
CHAPTER 12 Price Discrimination
CHAPTER 13 The Free Rider Problem and Pricing
CHAPTER 14 Market Behavior with Asymmetric Information
CHAPTER 15 Pricing under Uncertainty
PART VI
Intertemporal Equilibrium and Factor Markets
CHAPTER 16 Consumer and Supplier Behavior over Time
CHAPTER 17 Wage Determination in Labor Markets
PART VII
Markets and Economic Efficiency
CHAPTER 18 Economic Efficiency and General Equilibrium
CHAPTER 19 Externalities and Public Goods
Suggested Answers to Selected Exercises and Problem Sets Index