Unit One Creation and Development of Meetings, Conventions and Expositions Industry Text A History of Meetings, Conventions and Expositions Text B The Event Management Profession and Its Subfields Case Study The First Convention Bureau Exercises Supplementary Reading The Future of Meetings, Conferences and Conventions Unit Two The Impacts of the Events Industry Text A The Impacts of the Events and Expositions Text B Social and Community Implications of Events Case Study Impacts of Sydney’s Olympic Games Exercises Supplementary Reading Developing a Convention City: Opportunities as Thailand Moves towards Becoming a Convention Country Unit Three The Players of the Industry Text A Convention and Visitors Bureau Text B Companies and Their Roles Case Study The Inntel Agency Exercises Supplementary Reading Some Major Players in the Industry Unit Four Event Marketing Text A The Five Ps of Event Marketing (A) Text B The Five Ps of Event Marketing (B) Case Study Bill Veeck Exercises Supplementary Reading The Target Market Unit Five Human Resources Management Text A Staffing Text B The Demand for and Scheduling of Staff Case Study Help Wanted Exercises Supplementary Reading Volunteer Coordination Unit six sponsorship of great events …… Unit seven financial management Unit eight preparation for great events Unit nine logistics in great events Unit ten legal management Unit eleven organization of great events Unit twelve closedown and evaluati Key to exercises Bibliography"
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