戰(zhàn)略管理學(xué)：概念與案例英文版·第10版

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作　者：	（美）小阿瑟A.托馬森（Arthur A.Thompson，Jr.），（美）A.J.斯特里克蘭三世（A.J.Strickland Ⅲ）著
出版社：	機(jī)械工業(yè)出版社
叢編項(xiàng)：	世界經(jīng)濟(jì)管理文庫(kù) 國(guó)際通用MBA教材
標(biāo)　簽：	企業(yè)管理

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當(dāng)當(dāng)網(wǎng) (￥91.80)

ISBN：	9787111064015	出版時(shí)間：	2001-01-01	包裝：	精裝
開(kāi)本：	26cm	頁(yè)數(shù)：	1050	字?jǐn)?shù)：

內(nèi)容簡(jiǎn)介

　　本書是一部具有劃時(shí)代意義的戰(zhàn)略管理名著，它在分析公司所處的市場(chǎng)環(huán)境，自身資源及競(jìng)爭(zhēng)力的基礎(chǔ)上，用全新的技術(shù)工具對(duì)一個(gè)公司如何制定，完善和實(shí)施戰(zhàn)略等問(wèn)題進(jìn)行了深入淺出的闡述。

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圖書目錄

PART ONE
THE CONCEPTS AND TECHNIQUES OF STRATEGIC MANAGEMENT1
THE STRATEGIC MANAGEMENT PROCESS: An Overview2
THE THREE STRATEGY-MAKING TASKS:Developing a strategic Vision, Setting Objectives, and Crafting a Strategy3
INDUSTRY AND COMPETTIVE ANALYSIS4
EVALUATING COMPANY RESOURCES AND COMPETTIVE CAPABILITIES5
STRATEGY AND COMPETTIVE ADVANTAGE6
MATCHING STRATEGY TO A COMPANY''SSITUATION7
STRATEGY AND COMPETITIVE ADVANTAGE IN DIVERSIFIED COMPANIES8
EVALUATING THE STRATEGIES OF DIVERSIFIED COMPANIES9
IMPLEMENTING STRATEGY: BUILDINGRESOURCE CAPABILITIES AND STRUCTURING THE ORGANIZATION10
IMPLEMENTING STRATEGY: BUDGETS, POLICIES, BEST PRACTICES, SUPPORT SYSTEMS, AND REWARDS11
IMPLEMENTING STRATEGY: CULTURE AND LEADERSHIPPART II
CASES IN STRATEGIC MANAGEMENTA GUIDE TO CASE ANALYSISSection A: The Manager as Chief Strategy Maker and Strategy ImplemenerSection B:
Crafting Strategy in Single Business CompniesSection D: Implementing and Executing StrategySection E: Strategy, Ethies, and Social Responsibility