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全球運(yùn)作管理:英文版

全球運(yùn)作管理:英文版

定 價(jià):¥62.00

作 者: (美)M.泰雷茲·弗萊厄蒂(M.Therese Flaherty)著
出版社: 機(jī)械工業(yè)出版社
叢編項(xiàng): 世界經(jīng)濟(jì)管理文庫(kù) MBA專業(yè)精品教材 管理科學(xué)專業(yè)
標(biāo) 簽: 企業(yè)管理

ISBN: 9787111064459 出版時(shí)間: 1998-12-01 包裝: 精裝
開本: 26cm 頁(yè)數(shù): 278 字?jǐn)?shù):  

內(nèi)容簡(jiǎn)介

  世界經(jīng)濟(jì)一體化,經(jīng)營(yíng)管理全球化,適應(yīng)這一趨勢(shì)而推出的本書是作業(yè)管理專家泰蕾茲女士的力作。本書作為一本關(guān)于全球經(jīng)營(yíng)管理和經(jīng)營(yíng)戰(zhàn)略的高級(jí)教程,集中了組織管理,領(lǐng)導(dǎo)藝術(shù),戰(zhàn)略技巧,市場(chǎng)營(yíng)銷,會(huì)計(jì)和經(jīng)營(yíng)管理學(xué)等方面的內(nèi)容,從全球角度對(duì)上述內(nèi)容進(jìn)行了闡述,同時(shí)融入了有關(guān)全球經(jīng)營(yíng)戰(zhàn)略的最新研究成果及全球經(jīng)營(yíng)管理人員的一線經(jīng)驗(yàn),并就對(duì)全球商業(yè)經(jīng)營(yíng)最具有影響力的領(lǐng)域進(jìn)行了專門探討,從不同角度全面闡述了全球作業(yè)面臨的機(jī)遇和挑戰(zhàn),同時(shí)提供了許多經(jīng)典的作業(yè)策略,并附有大量詳實(shí)的閱讀材料。全書理論基礎(chǔ)雄厚,案例豐富,是一本理論與實(shí)踐相結(jié)合的經(jīng)典之作。

作者簡(jiǎn)介

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圖書目錄

CONTENTS
List of Contributers
Preface
CHAPTER 1
Introduction
1.1 INTRODUCTION
1.2 BRIEF hISTORY OF
1.3 GLOBALIZATION (ROUGHLY 1970 ON )
1.4 OPERATIONS FOUNDATIONS OF GLOBALIZATION
1.5 MANAGERS'CHALLENGES DURING GLOBALIZATION
1.6 EVOLUTION OF GLOBAL OPERATIONS MANAGERS AND THEIR WORK
1.7 OBJECTIVES AND STRUCTURE OF THIS BOOK
CHAPTER 2
2.1 INTRODUCTION
2.2 STRATEGIC CHANGES REQUIRED BY GLOBALIZATION
2.3 OPERATIONS STRATEGY CHANGES REQUIRED BY GLOBALIZATION
2.4 DIFFICULTIES IN MANAGING GLOBALIZATION
2.5 APPROACHES TO MANAGING GLOBALIZATION
2.6 OPERATIONS IN GLOBAL BUSINESS STRATEGY
2.7 CASES AND READING
CHAPTER 3
3.1 INTRODUCTION
3.2 OPPORTUNITIES FOR IMPROVING OPERATIONS PERFORMANCE
3.3 OPERATIONS ANALYSIS OF PERFORMANCE DIFFERENCES
3.4 DIFFICULTIES IN IMPROVING OPERATONS PERFORMANCE
3.5 OPERATIONS MANAGEMENT APPROACHES TO IMPROVING OPERATIONS PERFORMANCE
3.6 STRATEGIC MANAGEMENT APPROACHES TO IMPROVING OPERATIONS PERFORMANCE
3.7 CASES AND READING
CHAPTER 4
4.1 INTRODUCTION
4.2 OPPORTUNITIES FOR IMPROVING GLOBAL SUPPLY CHAIN PERFORMANCE
4.3 OPERATIONS ANALYSIS OF PERFORMANCE IMPROVEMENTS IN A SIMPLE GLOBAL SUPPLY CHAIN
4.4 OPERATIONS ANALYSIS OF PERFORMANCE IMPROVEMENTS IH NETWORK
4.5 STRATEGIC ANALYSIS OF PERFORMANCE IMPROVEMENTS IN GLOBAL SUPPLY CHAINS 4.6 MANAGEMENT APPROACHES TO IMPROVING GLOBAL SUPPLY CHAIN PERFORMANCE
4.7 CASES AND READING
CHAPTER 5
5.1 INTRODUCTION
5.2 OPPORTUNITIS FOR PUSHING THE LIMITS OF GLOBAL OPERATIONS PERFORMANCE
5.3 OPERATIONS STRATEGY FRAMEWORK FOR OVERCOMING THE LIMITS TO SOME GLOBAL OPERATIONS PROJECTS
5.4 MANAGEMENT APPROACHES TO SUCCESSFUL GLOBAL OPERATIONS PROJECTS
5.5 OPPORTUNITIES AND CHALLENGES FOR MANAGERS IN GLOBAL OPERATIONS
5.6 ONWARD
5.7 CASES AND READING
NOTES
FURTHER READINGS REFERENCES

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