投資心理學：英文版

Preface
xi
CHAPTER 1 Psychology and Finance
1
A Simple Illustration
2
Prediction
3
Long Term Capital Management
5
Behavioral Finance
6
What to Expect
6
CHAPTER 2 Overconfidence
9
How Overconfidence Affects Investor Decisions
10
Overconfidence and Risk
14
Illusion of Knowledge
14
Illusion of Control
16
Online Trading
17
Online Trading and Performance
18
CHAPTER 3 Fear of Regret and Seeking Pride
21
Disposition Effect
21
Disposition Effect and Wealth
22
Tests of Avoiding Regret and Seeking Pride
23
The Market for Houses
25
Selling Winners Too Soon and Holding Losers Too Long
26
Disposition Effect and News
27
Reference Points
28
CHAPTER 4 Considering the Past
31
House Money Effect
31
Snake Bite or Risk Aversion
32
Trying to Break Even
32
Effect on Investors
33
Endowment or Status Quo Bias Effects
33
Endowment and Investors
34
Memory and Decision Making
35
Memory and Investment Decisions
36
Cognitive Dissonance
37
Cognitive Dissonance and Investing
38
Summary
39
CHAPTER 5 Mental Accounting
43
Mental Budgeting
44
Matching Costs to Benefits
44
Aversion to Debt
46
Sunk-Cost Effect
46
Economic Impact
47
Mental Accounting and Investing
48
CHAPTER 6 Forming Portfolios
51
Modern Portfolio Theory
51
Mental Accounting and Portfolios
51
Perceptions on Risk
53
Risk Perception in the Real World
56
Building Behavioral Portfolios
56
Naive Diversification
58
Retirement Plans
59
CHAPTER 7 Representativeness and Familiarity
61
Representativeness
61
Representativeness and Investing
62
Familiarity
64
Familiarity Breeds Investment
65
Familiarity Breeds Investment Problems
67
CHAPTER 8 Investor Socialization and Mania
71
Sharing Investment Knowledge
71
Herding
72
Speed is of the Essence Not!
72
Investment Clubs
73
Market Mania
76
A Rose.com by Any Other Name
77
The More Things Change...
78
CHAPTER 9 Self-Control and Decision Making
81
Short-Term versus Long-Term Focus
82
Controlling Yourself
82
Saving and Self-Control
83
401 k and IRA Plans
84
Self Control and Dividends
85
Beating the Biases
87
Additional Rules of Thumb
90
Index
93