小企業(yè)管理：英文版

    Partl
   Nature of Entrepreneurship and
   Small Business
    1 Entrepreneurs: The Energizers of Small Business
    2 Small Business: Vital Component of the Economy
   Part2
   Seeking Entrepreneurial Opportunities
    3 Stortup and Buyout Opportunities
    4 Franchising Opportunities
    5 Family Business Opportunities
   Part3
   Developing the New Venture Business Plan
    6 The Role of a Business Plan for a New Venture
    7 Creating a Competitive Advantage
    8 Analyzing the Market and Formulating the Marketing Plan
    9 Selecting the Management Team and Form of Organization
    10 Choosing the Location and Physkal Facilities
    11 Accounting Statements and Financial Requirements
    12 Finding Sources of Financing
   Par4
   Small Business Marketing
    13 Consumer Behavior and Product Strategy
    14 Pricing and Credit Strategies
    15 Promotion: Personal Selling, Advertising, and Sales Promotion
    16 Distribution Channels and Global Markets
   Part5
   Managing Small Business Operations
    17 Professional Management in the Growing Firm
    18 Managing Human Resources
    19 Quality Management and the Operations Process
    20 Purchasing and Managing Invenlory
    21 Compufer-Based Technology for Small Businesses
   Part6
   Financial Management in the Entrepreneurial Firm
    22 Evaluating Financial Performance
    23 Working-Capital Management and Capital
    Budgeting
    24 Risk and Insurance Management
   Part7
   Social and Legal Environment
    25 Social and Ethical Issues
    26 Working Within the Law
   Cases
   Appendixes
   Endnotes
   Photo Credits
   Glossary
   Index
   WalkThrough xi
   Preface xxv
   About the Authors xxxi
   Port1
   Nature of Entrepreneurship and Small Business
    1 Entrepreneurs: The Energizers of Small Business
    Opportunities (or Entrepreneurial "Energizers" Rewards and Drawbacks of
    Entrepreneurship Charactenstics of Entrepreneurs Readiness for
    Entrepreneurship Diversily in Entrepreneurship
    2 Small Business: Vital Component of the Economy
    Definition of Small Business Small Business as Producer of Goods and Services
    Special Contributions of Small Business The Small Business Failure Record
    Causes of Business Failure
   Part2
   Seeking Entrepreneurial Opportunities
    3 Startup and Buyout Opportunities
    The Stariup: Creating a New Business Buying an Existing Business Increasing the
    Chances of a Successful Startup: Lessons from High-Growth Firms
    4 Franchising Opportunites
    Understanding the Franchise Option Advantages and Disadvontages of
    Fronchising Evaluating Franchise Opportunifes Selling a Franchise
    Understanding the Franchisor/Franchisee Relationship
    5 Family Business Opportunities
    The Famil Business: A Unique Institution The Cubure of a Family Business
    Fomily Roles and Relationships Special Fealures of Family Firm Management
    Thc Process of Leadership Succession Transfer of Ownership
   Part3
   Developing the New Venture Business Plan
    6 TheRoleof a BusinessPlanforaNewVenture
    What Is a Business Plan? The Need for a Business Plan How Much Business
    Plan Is Needed? Preparing a Business Plan Where to Go for More
    Information The Business Plan
    7 Creating a Competitive Advontage
    Competitive Advantage Market Segmentation Strategies
    Niche Marketing Customer Service Management The
    Business Plan
    8 Analyzing the Market and Formulating the
    Marketing Plan
    Small Business Marketing Marketing Research for the New
    Venture Estimating Market Potential Components of
    the Fonnal Marketing Plan The Business Plan
    9 Selecting the Management Team and Form of
    Organization
    The Management Team Legal Forms of Organization
    The Board of Directors Federal Income Taxes and
    the Form of Organization The Business Plan
    10 Choosing the Location and Physical Facilities
    The Location Decision Site Selection Home-Based
    Dusinesses The Building and Its Layout Equipment and Tools The
    Business Plan
    11 Accounting Statements and Financial Requirements
    Accounting Statements: Tools (or Determining Financial Needs Assessing
    Profitability A Firm's Financial Requirements The Business Plan
    12 Finding Sources of Financing
    Debt or Equity Financing? Sources of Financing Individuals as Sources of
    Funds Business Suppliers and Asset-Based Lenders as Sources of Funds
    Commefcial Banks as Sources of Funds Govemment-Sponsored Agencies as
    Sources of Funds Other Sounces ot Funds Keeping the Right Perspective
    The Business Plon
   part 4
   Small Business Marketing
    13 ConsumerBehaviorandProductSlrategy
    Underslonding the Customer Product Management
    Product StratogyAltBmativesforSmaHBusinesses Building
    thelbotol ProductOffering
    14 Pridng and Credit Strategies
    Setting a Price Using Break-Even Andysis tor Pricing
    Seleding o Pridng Stratogy OfferingCredit
    Manoging the Credit Process
    15 rroinotion: Personal Selling, AdVertising, and Soles PromolionI
    Promotion and tne Communication ProcSS Delermining
    Profnotional ExpenditurBs Persond Selling Techniques
    for Smoll Firms Advertising Considerations tor Small
    Firms Sales Promolion Options for Small Finns
    16 DistributionChannels andGlobalMorkets
    The Role of Distribution Activities in Marlketing Struduring a Distribution System
    Global Marketing Challenges Initial Preparations for Global Marketing
    Sources of Trade and Financing Assistance
   Part5
   Managing Small Business Operations
    17 Professional Management in the Growing Firm
    Distinctive Features of Small Finn Management The Nature of Managerial
    Work Time Management Outside Management Assistance
    18 Managing Human Resources
    Recrniting Personnel Evaluating Prospects and Selecting Employees Training
    and Development Compensation and Incentives for Small Business Employees
    Special Issues in Human Resources Manogement
    19 Quallily Management and the Operations Process
    Tbtal Quality Managemenl The Operotions Process Improving Productivrity
    20 Purchasing and Managing Inventory
    Purchasing Processes and Policles Relationships with Suppliers Objectives of
    Inventory Management Controlling Inventory Costs
    21 Computer-Based Technology for Small Businesses
    Overview of Available Technology Computer Systems: Hardware
    and Soflware Communication Among Computers Office and
    Production Technology Purchasing and Managing Technology
    Trends in Computer-Based Technology
   Part6
   Financial Management in the Entrepreneurial Firm
    22 Evaluating Financial Performance
    Accounting Activities in Small Finns Assessing a Firm's
    Financial Performance
    23 Working-Capital Management and Capital
    Budgeting
    Ttie Working-Capital Cycle Managing Cash Flow
    Managing Accounts Receivable Managing Inventory
    Managing Accounts Poyable Capital Budgeting
    Appendix 23A Time Value of Money: Finding the Present Value of a
    Dollar
    Appendix 23B: Discounted Cash-Flow lechniques: Computing a Projects
    Net Present Value and Intemal Rate of Retum
    24 Risk and Insurance Management
    Defining and Classifyinq Risk Risk Management Insurance for the Small
    Business
   Part7
   Social and Legal Environment
    25 Social and Ethkal Issues
    Social Responsibilities and Small Business The Special Challenges of
    Environmentalism and Consumerism The Small Business Context for Ethical
    Decisions Putting Ethical Precepts into Practice
    26 Working Wilhin the Law
    Government Regulation and Small Business Opportunily Govemment Regulation
    and Protection of the Marketplace Business Agreements and the Law The
    Challenge of Taxation
   Case 1 King's Beauty Supply
   Case 2 Construction Equipment Dealership
   Case 3 Stitch Craft
   Case 4 Operating a Kiosk Franchise
   Case 5 The Brown Family Business
   Case 6 Robinson Associates, Inc.c
   Case 7 The Fantastic Catalogue Company
   Case8 ScrubaDub Auto Wash
   Case9 VMGProducts
   Case 10 Logan Beach
   Case 11 WJP Partners
   Case 12 Walker Machine Works
   Case 13 SilverUning
   Case 14 The Jordan Construction Account
   Case 15 UtterRidder
   Case 16 NovaSoft Systems Inc.
   Case 17 Central Engineering
   Case 18 Gibson Mortuary
   Case 19 Douglas Electrical Supply, Inc.
   Case 20 Mather's Heating and Air Conditioning
   Case21 Franklin Motors
   Case 22 The Style Shop
   Case 23 Barton Sales and Service
   Case24 Fox Manufacturing
   Case 25 The Martin Company
   Case 26 Diaper Dan
   Appendix A Sample Business Plan
   Appendix B Present Value of $ 1
   Appendix C Present Value of an Annuity of $1 for n Periods
   Endnotes
   Photo Credits
   Glossary
   Index