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微觀經(jīng)濟(jì)學(xué)

微觀經(jīng)濟(jì)學(xué)

定 價:¥14.00

作 者: 諸葛霖,宋格蘭編著
出版社: 對外經(jīng)濟(jì)貿(mào)易大學(xué)出版社
叢編項: 對外經(jīng)貿(mào)英語讀物叢書
標(biāo) 簽: 微觀經(jīng)濟(jì)學(xué)

ISBN: 9787810009034 出版時間: 1999-04-01 包裝: 軟精裝
開本: 19cm 頁數(shù): 330 字?jǐn)?shù):  

內(nèi)容簡介

  前言本教科書已經(jīng)是第九版了,但它與第一版仍有著相同的目的:盡可能用最清楚、最有趣的方式解釋微觀經(jīng)濟(jì)理論,并說明微觀經(jīng)濟(jì)理論廣泛的實(shí)際應(yīng)用。但是,由于理論本身的進(jìn)展,也由于它的應(yīng)用和教學(xué)方法的變化,我們對每一章都作了大量的改動。在這新的一版中,我們增加了兩章,一章討論競爭在促進(jìn)經(jīng)濟(jì)效率中的作用(以及政府干預(yù)的作用);另一章說明非對稱信息對買賣雙方市場行為的影響?,F(xiàn)將我們對這兩章以及其他一些增改簡述如下:1.緊接著關(guān)于完全競爭的討論,我們增加了討論政府干預(yù)作用的一章,即第10章。在這一章中,我們對完全競爭市場能夠促進(jìn)經(jīng)濟(jì)效率的方式以及政府干預(yù)的影響進(jìn)行了初步的考察。對學(xué)生來講,了解競爭市場對這種干預(yù)會作出何種響應(yīng),以及能夠(至少大致)估計由此導(dǎo)致的消費(fèi)者和生產(chǎn)者的收益和損失,是十分重要的。本章為學(xué)生提供的分析工具(和若干實(shí)際的案例研究)有助于他們獲得這種本領(lǐng)。2.新增加的另一章是關(guān)于非對稱信息的第18章。在這一章中,我們討論非對稱信息如何影響買賣雙方的市場行為。我們的結(jié)果可以解釋現(xiàn)代經(jīng)濟(jì)中的各種現(xiàn)象——從舊車市場上多得不成比例的壞車到勞動市場中存在的大量失業(yè)。另外,我們的發(fā)現(xiàn)還說明了如果存在非對稱信息,在完全競爭經(jīng)濟(jì)中為什么會出現(xiàn)市場失靈。3.本版增加了一個新的跨章案例:“FCC和全球最大的拍賣”。這一案例考察的是1995年5月,聯(lián)邦通訊委員會(FCC)關(guān)于寬波段個人通訊業(yè)務(wù)許可證的拍賣,和1994年關(guān)于窄波段個人通訊業(yè)務(wù)的拍賣。FCC的拍賣是微觀經(jīng)濟(jì)理論應(yīng)用中的里程碑。4.為了給增添的這些新內(nèi)容留下足夠的篇幅,我們對關(guān)于投入品的價格和使用量的討論進(jìn)行了壓縮并放在第14章。在上一版中,這些內(nèi)容占用了兩章,而現(xiàn)在則被濃縮成了一章。5.增加了不少新的論題。比如,在第12章,增加了斯塔克爾伯格模型和伯特蘭模型;而在第13章,引入了博弈樹的概念并介紹了最大最小策略。6.增加了許多新的實(shí)例。特別而言,下面這些例題是新的:(1)咖啡館入侵曼哈頓;(2)棉花價格:南北戰(zhàn)爭以來的最高水平;(3)大公司的總經(jīng)理真的值每年2600萬美元嗎?(4)汽油的最高限價;(5)奶制品的價格支持;(6)汽油稅應(yīng)該提高嗎?(7)在福克斯伍茲玩老虎機(jī);(8)輪胎零售市場;(9)內(nèi)爾·西蒙到外百老匯;(10)固定裝置市場的非對稱信息;(11)小貨車和棒球選手中的“次品”;(12)達(dá)瓦特、麥當(dāng)勞及信譽(yù)的重要性。7.每章末的習(xí)題有所增加,并對原有習(xí)題作了不少改動以使討論更貼近時代。從第1章到第19章,對圖、表、正文和注釋都作了不少改動,對每個句子都以挑剔的眼光重讀了一遍。

作者簡介

暫缺《微觀經(jīng)濟(jì)學(xué)》作者簡介

圖書目錄

    Chapter 1
    What Is Economics All About
    I. Where Did Economics Come From?
    II . What Is the Purpose of the Study of Economics?
    III Subject Matter of Economics
    IV. Definition of Economics
    V . Macroeconomics and Microeconomics
    and Their Goals
    VI. The Classification of the Questions Western
    Economics Deals with
    VII Positive and Normative Economics
   Chapter 2
    Demand and Supply
    1. Individual Demand
    2 Market Demand
    II. Supply
    1. Individual Supply
    2. Market Supply
    III.The Interaction of Supply and Demand
    1. The Market Equilibrium
    2. Formation of Equilibrium Price
    3. Excess Quantity Demanded or Shortages
    4. Excess Quantity Supplied or Surplus
    5. The Effects of Changes in Demand and Supply
    on Equilibrium
    IV. Restraining the Market Mechanism: Price Ceilings
    and Price Floors
   Chapter 3
    Elasticity
    1 . Definition of Elasticity
    II. Elasticity of Demand
    1. Price Elasticity of Demand
    2. Unit Elasticity
    3. Determinants of Elasticity of Demand
    4. Elasticity of Demand and Total Revenue
    of Sellers
    5 Calculating Elasticity of Demand
    6. Income Elasticity of Demand
    7. Cross-elasticity of Demand
    8. Substitutes, Complements and
    Non-related goods
    III. Elasticity of Supply
    1. Totally Inelastic Supply
    2. Totally Elastic Supply
    3. Unit Elastic Supply
    4. Inelastic Supply
    5 Elastic Supply
   Chapter 4
    The Theory of Consumer Behaviour
    I . Marginal Utility Analysis
    1. Consumers
    2. Wants and Utility
    3. Consumer Equilibrium
    II.Indifference Curve Analysis
    1.The Indifference Curve
    2.Assumptions about Preferences
    3 Characteristics of the Indifference Curves
    III. Budget Line
    1. Properties of a Budget Line
    2.Consumer Equilibrium
    IV. Indifference Curves and Consumer
    Demand Curve
    1. Income-consumption Line
    2. Price-consumption Line
    3 Price-consumption Line and Demand Curve
    V . Substitution and Income Effects
    1 Substitution and Income Effects from
    a Fall in Price
    2 Substitution and Income Effects from
    a Rise in Price
    3. Substitution and Income Effects for
    Inferior Goods
    4. Substitution and Income Effects for
    Giffen Goods
    I. Different Forms of Firms
    1. Sole Proprietorship
    2. Partnership
    3. Corporations
    II . Production and its Basic Rules
    1. Production Functions
    2. Technological Coefficient
    3. Production with One Variable Input
    4. Economies of Scale
    III Cost and Revenue Analysis
    1. Cost Analysis
    2.Revenue Analysis
    IV. The Optimum Combination of Production
    Resources
    1. Isoquants
    2.Characteristics of Isoquant
    3.Iso-cost
    I . The Goods Market and Factor Market
    II . Three Co-ordination Tasks in the Economy
    III. The Concept of Efficient Resource Allocation
    1. Efficiency in Output Selection
    2. Efficiency in Production Planning
    3. Efficiency in Distribution of Commodities
    4. How the Invisible Hand is at Work
   Chapter 7
    The Concept of Market Structure
    I. Perfect Competition
    1. The Rule of Revenues of a Firm under
    Perfect Competition
    2. Equilibrium of the Competitive Firm
    II. Monopoly
    1. Causes of Monopoly
    2. Natural Monopoly
    3. The Rule of Revenue under Monopoly
    4.Firm's Equilibrium under Monopoly
    III. Monopolistic Competition
    1. Conditions for Monopolistic Competition
    2. Equilibrium under Monopolistic Competition
    IV. Oligopoly
    1. Oligopoly Theory
    2. Oligopoly Cost and Demand
    3.The Kinked Demand Curve
    V . Efficiency Comparison of Different Markets
   Chapter 8
    Distribution Theory
    I . Distribution Theory Based on Marginal
    Productivity
    1. Marginal Productivity
    2. Marginal Physical Product
    3. Marginal Revenue Product
    4. The Marginal Productivity Theory of
    Distribution
    II . Distribution Theory Based on Price Equilibrium
    1. The Equilibrium Price Theory of Distribution 1
    2. The Demand and Supply of Production
    Resources
    3. Determinants of the Equilibrium'Wage Rate
    4. Marginal Efficiency of Capital and
    Determination of the Interest Rate
    5. Determinants of Equilibrium of Land Rent
    III. Profit Theory
    1. Innovation
    2. Risk Bearing
    3 Monopoly Profits
    IV. Lorenz Curve
    Summary
    I . What Is Economics All About?
    II . Demand and Supply
    III. Elasticity
    IV. The Theory of Consumer Behaviour
    V . Production Theory
    VI . Price System
    VII. The Concept of Market Structure
    VIII. Distribution Theory
   BIBLIOGRAPHY
   

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