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國(guó)際商務(wù)(英文版.第4版)

國(guó)際商務(wù)(英文版.第4版)

定 價(jià):¥89.00

作 者: (美)切恩科塔 著
出版社: 機(jī)械工業(yè)出版社
叢編項(xiàng):
標(biāo) 簽: 暫缺

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ISBN: 9787111066019 出版時(shí)間: 1998-10-01 包裝: 簡(jiǎn)裝
開本: 頁(yè)數(shù): 0 字?jǐn)?shù):  

內(nèi)容簡(jiǎn)介

  本書內(nèi)容成五大部分:國(guó)際商務(wù)理論和實(shí)務(wù)概述、國(guó)際商務(wù)環(huán)境、政府與國(guó)際商務(wù)、國(guó)際商務(wù)方案研究與市場(chǎng)假設(shè)、國(guó)際商務(wù)戰(zhàn)略與運(yùn)作。詳細(xì)地介紹了國(guó)際貨幣體系的原理與歷史、國(guó)際金融市場(chǎng)、國(guó)際經(jīng)濟(jì)合作、貿(mào)易政策與法律、國(guó)際市場(chǎng)、國(guó)際人力資源管理、各國(guó)政府和國(guó)際貿(mào)易機(jī)構(gòu)的關(guān)注點(diǎn)等方面的內(nèi)容。

作者簡(jiǎn)介

暫缺《國(guó)際商務(wù)(英文版.第4版)》作者簡(jiǎn)介

圖書目錄

PART 1 INTRODUCTION TO INTERNATIONAL BUSINESS THEORY AND PRACTICE
1. The International Business Imperative
2. The Theory of International Trade and Investment
PART 2 THE INTERNATIONAL BUSINESS ENVIRONMENT AND INSTITUTIONS
3. The international Economic Activity of the Nation: The Balance of Payments
4. The International Monetary System: Principles and History
5. International Financial Markets
6. Economic Integration
7. National Trade and Investment Policies
PART 3 INTERNATIONAL BUSINESS AND THE NATION-STATE
8. Politics and Laws
9. The Cultural Challenge
10. Economies in Transition
PART 4 INTERNATIONAL BUSINESS PREPARATION AND MARKET ENTRY
11. International Business Research
12. International Business Entry
13. Multinational Corporations
PART 5 INTERNATIONAL BUSINESS STRATEGY AND OPERATIONS
14. International Marketing
15. International Services
16. International Logistics
17. International Financial Management
18. Conuntertrade
19. International Accounting and Taxation
20. International Human Resource Management
21. Organization and Control in International Operations
22. The Future

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