jiujiure精品,521国产精品视频

內(nèi)容簡(jiǎn)介

　　《國(guó)際商務(wù)英語(yǔ)閱讀》專門為英語(yǔ)專業(yè)培養(yǎng)復(fù)合型外語(yǔ)人才或商貿(mào)類各專業(yè)提高專業(yè)英語(yǔ)閱讀水平而精心設(shè)計(jì)編寫，選用純正的英語(yǔ)國(guó)家出版物的英語(yǔ)語(yǔ)料，內(nèi)容涵蓋國(guó)際貿(mào)易、國(guó)際營(yíng)銷、國(guó)際金融、國(guó)際物流、商務(wù)談判、國(guó)際人力資源、商務(wù)環(huán)境等多個(gè)國(guó)際商務(wù)領(lǐng)域。全書共分11個(gè)單元，內(nèi)容豐富，每單元有Text A（細(xì)讀）和Text B（泛讀）兩部分。Text A（細(xì)讀）讓讀者邊讀邊思考，邊讀邊提問(wèn)，讀懂，讀透，掌握核心語(yǔ)言規(guī)律、重要詞匯、特殊詞語(yǔ)表達(dá)模式。Text B（泛讀）設(shè)計(jì)檢驗(yàn)讀者的主題篇章閱讀能力。書后還提供了練習(xí)參考答案。《國(guó)際商務(wù)英語(yǔ)閱讀》適于作高等院校外貿(mào)英語(yǔ)、商務(wù)英語(yǔ)、國(guó)際貿(mào)易、國(guó)際金融、國(guó)際經(jīng)濟(jì)管理等專業(yè)的英語(yǔ)閱讀教材，也可作MBA學(xué)生的專業(yè)閱讀選修課教材?！秶?guó)際商務(wù)英語(yǔ)閱讀》也是外經(jīng)貿(mào)部門和經(jīng)濟(jì)管理部門的工作人員的國(guó)際商務(wù)英語(yǔ)培訓(xùn)教材或自學(xué)的重要參考書。

作者簡(jiǎn)介

暫缺《國(guó)際商務(wù)英語(yǔ)閱讀》作者簡(jiǎn)介

圖書目錄

Unit 1 Business Negotiation & Export Contract
Text A
1.0 Preparation before Business Negotiation
1.1 Business Negotiation Itself
Exercise1
1.2 The Form of a Sales Contract
Exercise2
1.3 Amendment of the L/C
1.4 Outward Notice and Insurance
1.5 Consignment Bill
1.6 Required Documents and Settlement of Payment
1.7 Methods of Payment
1.7 Financing Receivables
Exercise3
Text B
Passage 1 Negotiating
Passage 2 Step-by-Step Guide to Exporting
Unit 2 Marketing and Target Markets
Text A
2.0 Introduction
2.1 The Four Eras of marketing
2.2 The Value of Marketing
Exercise1
2.3 Marketing Environment
Exercise2
Exercise3
2.4 Target Market
Exercise4
2.5 Targeting the Market
……
Unit 3 Price Planning & Marketing Planning
Unit 4 Balance of Payments ^ Trade
Unit 5 Efficiency and Cost in Logistics
Unit 6 Changing Channels in Logistics
Unit 7 International Business Diplomacy
Unit 8 Export Strategy
Unit 9 Human Resource Management
Unit 10 The American Business System
Unit 11 Business and You
Keys to the Exercises