This book offers a comprehensive introduction to the subject of Cross-Cultural Business Communication （CCBC） from the viewpoint of China and the Chinese. It looks at the nature of culture， examines some different cultures， asks what is unique and challenging about "crossing" from one culture to another， looks closely at the concept of communication， including formal and informal communication， presentation， conversation， non-verbal skills. Problems commonly arising in cross-cultural business communication include- misunderstandings， mistakes， misinterpretations， mistranslations， misinformation， and misperceptions ： what I call the "Five Bad M's" Learning cross-cultural business communication experientially should be the preferred option for students. It is the way to improve individual skills and increase real-world communication effectiveness with foreigners through trial and error learning by them， and of personal feedback from the teacher.
作者簡介
暫缺《跨文化商務(wù)交流（英文版）》作者簡介
圖書目錄
導(dǎo)言 第一部分 精神文化沖突 一、價值文化沖突 1．Praising Japanese in Public Workplaces ——在工作場所當(dāng)眾表揚日本人 2．Pay—by—performance in Italy ——按績?nèi)〕暝谝獯罄耐菩?br /> 3．Should the Culprit Be Punished? ——肇事者該受罰嗎? 4．To Leave or Not to Leave，That Is a Question ——辭還是不辭，這是個問題 5．Values of J&A(HongKong)Limited ——香港J&A的價值觀 6．Participation or Order-taking ——參與還是服從 7．The Close—Down of Hong Ta Hotel ——紅塔酒店關(guān)閉的背后 8．“Honne and Tatemae”in Japan—U．S．Corporate Joint Ventures ——在美日合資企業(yè)中的“實權(quán)與虛職” 9． Canadian Employees and Filipino Management ——加拿大雇員與菲律賓老板 10．Tampax’S Failure in China ——丹碧絲在中國的失敗 11．Why Did Peruvian Workers Quit? ——為什么秘魯工人離職呢? 12．Success of J&J in Japan ——強生在日本的成功 13．Crisis of Barbie in the Middle East Countries ——芭比娃娃在中東遭遇危機是誰之過? 14．The American Girl in Japan—Barbie’S Struggling Story over Two Decades ——芭比在日本的20年 15．Foreign Assignment Means Promotion? ——“外派”就一定意味著晉升嗎? 16．EBay’S Pity in Japan ——eBay在日本留下的遺憾 17．The IKEA Way in Germany ——宜家在德國 18．The IKEA Way in the United States ——宜家在美國 19．The Tea Price，to Cut or Not to Cut? ——茶葉價格，是降還是不降? 20．Guangzhou Peugeot，Partnership Breakdown ——廣州標致的解體 21．Is He a Responsible Engineer? ——他是一個負責(zé)的工程師嗎? 22．What Motivates Chinese Employees? ——如何激勵中國員工? 23．How to Manage Those“Yes”Guys? ——如何管理總是同意上級的中國人? 24．Whose Ideas Are These? ——是誰的主意? 25．Age and Status ——年齡與地位 26．A British General Manager in Thailand ——英國總經(jīng)理在泰國 27．How Do We Accord Status? ——我們?nèi)绾钨x予人們地位? 二、思維方式?jīng)_突 第二部分制度文化沖突 一、管理、契約方式 二、企業(yè)文化融合 第三部分行為文化沖突 一、言語行為方式 二、非言語行為方式
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