會(huì)展禮儀與文化

定　價(jià)：￥19.00

作　者：	周巖、張達(dá)球、陳宜平
出版社：	化學(xué)工業(yè)出版社
叢編項(xiàng)：	上海市會(huì)展策劃與設(shè)計(jì)本科教育高地會(huì)展經(jīng)濟(jì)與管理系列教材/普通高等教育“十一五”規(guī)劃教材
標(biāo)　簽：	會(huì)展

購(gòu)買(mǎi)這本書(shū)可以去

ISBN：	9787122034342	出版時(shí)間：	2008-01-01	包裝：	平裝
開(kāi)本：	16	頁(yè)數(shù)：	155	字?jǐn)?shù)：

內(nèi)容簡(jiǎn)介

　　《上海市會(huì)展策劃與設(shè)計(jì)本科教育高地會(huì)展經(jīng)濟(jì)與管理系列教材：會(huì)展禮儀與文化》為期出版的《會(huì)展英語(yǔ)》、《會(huì)展實(shí)務(wù)英語(yǔ)》的配套教材，專(zhuān)門(mén)針對(duì)英語(yǔ)文化和禮儀編寫(xiě)而成?！渡虾Ｊ袝?huì)展策劃與設(shè)計(jì)本科教育高地會(huì)展經(jīng)濟(jì)與管理系列教材·會(huì)展禮儀與文化》由8個(gè)單元構(gòu)成，采用案例導(dǎo)入法編寫(xiě)，既闡述了全展來(lái)的禮儀概念和文化理論，也注重了中西方禮儀文化的介紹與對(duì)比，同進(jìn)結(jié)合會(huì)展案例，系統(tǒng)地介紹了會(huì)展禮儀相磁規(guī)范和具體技巧。

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圖書(shū)目錄

Unit 1 General Introduction
　Part A What is Etiquette and Protocol？
　Part B Etiquette and Protocol in Events and Exhibitions
　Part C Think Rightly：Ethics and Etiquette
　Target Practice

Unit 2 Professional Image for Event Staff
　Part A The Basics of Professional Images
　Part B The Images in Business
　Part C Body Language
　Part D Top Ten Body Language Tips
　Target Practice

Unit 3 Daily Etiquette for Event Staff
　Part A How to Introduce and Be Introduced
　Part B Handshakes
　Part C Business Cards
　Part D Telephone Courtesy
　Part E Appointment and Visiting
　Target Practice

Unit 4 Pre-con Meeting Etiquette
　Part A Invitation Etiquette
　Part B Conference Room Layout and Seating Arrangement
　Part C Formal Event Etiquette--Arrival and Seating
　Target Practice

Unit 5 On-Site Etiquette
　Part A Greeting Etiquette
　Part B Trade Show Booth Etiquette Can Attract Attendees
　Part C Speech Etiquette
　Part D Etiquette of Audience and Listeners
　Part E Negotiation Etiquette
　Part F On-Site Event Orchestration
　Target Practice

Unit 6 Post-Event Etiquette
　Part A Gift-Giving Etiquette
　Part B Business Entertainment
　Part C Table Manners
　Part D Tips for Gift-Giving
　Target Practice

Unit 7 Etiquette in Event Countries
　Part A Europe
　Part B Africa
　Part C The Middle East
　Part D Asia and the Pacific
　Part E America
　Target Practice

Unit 8 Event Ethics， Etiquette and Essentials A～Z
　Target Practice
References