Chapter One Marketing and Marketing Mix 1.1 Overview of Marketing 1.2 Strategic Marketing Planning 1.3 Product Decisions 1.4 Distribution Decisions 1.5 Promotion Decisions 1.6 Pricing Decisions 實訓(xùn)一 營銷計劃書分析 Chapter Two Commodities and InternationaI Trade 2.1 0verview of International Trade 2.2 Terms of Commodity 2.3 International Cargo Transport 2.4 Ocean Marine Insurance 2.5 International Payment and Settlement 2.6 HOW to Write Sales Contract 實訓(xùn)二 信用證分析 Chapter Three Accounting and Financial Statements 3.1 Accounting--the Language of Business 3.2 Basic Elements of Financial Position and the Accounting Equation 3.3 Generally Accepted Accounting Principles 3.4 Double—Entry System 3.5 Financial Statements 實訓(xùn)三 會計與會計報表 Chapter Four Finance and Financial Markets 4.1 Foreign Exchange&Exchange Rate 4.2 Foreign Exchange Transaction 4.3 The Balance of Payments 4.4 International Financial Market 實訓(xùn)四 金融與金融市場 Chapter Five Internet and E-Marketing 5.1 E—Marketing 5.2 E—marketing Planning 5.3 E—marketing Strategies 5.4 E—marketing Environment 實訓(xùn)五 網(wǎng)絡(luò)與網(wǎng)絡(luò)營銷 Chapter Six Managers and Management 6.1 Managers 6.2 Managerial Roles 6.3 Management 6.4 Management Levels 6.5 Management Skills 實訓(xùn)六 管理與管理者 Chapter Seven Service and Service Management 7.1 Understanding Services 7.2 Building the Service System 7.3 Operating the Service System 7.4 Nonprofit Service Organization 實訓(xùn)七 服務(wù)機構(gòu)選擇 Chapter Eight Tourism and Tourism Management 8.1 Travel and Tourism 8.2 Accommodation and Transportation 8.3 Entertainment 8.4 Frontier 實訓(xùn)八 設(shè)計旅游線路 Chapter Nine Business and Interpersonal Skills 9.1 Communication Channel 9.2 Presentation 9.3 Negotiation 9.4 Teamwork 實訓(xùn)九 商務(wù)活動與人際溝通 Chapter Ten Business and GIobaIization 10.1 Overview of Globalization 10.2 The Strategies of Globalization 10.3 Managing Global Marketing 實訓(xùn)十 全球化與商務(wù)活動
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