商務(wù)英語(yǔ)綜合教程學(xué)生用書（第三冊(cè)）

定　價(jià)：￥35.00

作　者：	彭青龍主編，龍毛忠分冊(cè)主編
出版社：	對(duì)外經(jīng)濟(jì)貿(mào)易大學(xué)出版社
叢編項(xiàng)：	新基點(diǎn)（NEW BENCHMARK）全國(guó)高等院校商務(wù)英語(yǔ)專業(yè)本科系列規(guī)劃教材
標(biāo)　簽：	大學(xué)專業(yè)英語(yǔ)教材

購(gòu)買這本書可以去

ISBN：	9787811346237	出版時(shí)間：	2010-02-01	包裝：	平裝
開本：	16開	頁(yè)數(shù)：	281	字?jǐn)?shù)：

內(nèi)容簡(jiǎn)介

　　《商務(wù)英語(yǔ)綜合教程》共分四冊(cè)，每?jī)?cè)12個(gè)單元，內(nèi)容包括經(jīng)濟(jì)、管理、國(guó)際法和跨文化四大模塊，每單元均由TextA、TextB、TextC及相關(guān)練習(xí)組成。Text A側(cè)重商務(wù)詞匯、語(yǔ)法知識(shí)及篇章理解。Text B著力培養(yǎng)學(xué)生的商務(wù)英語(yǔ)口語(yǔ)和寫作能力等交際能力。Text C主要是提高學(xué)生的聽力技能和人文底蘊(yùn)。本套教材主要適用于全日制商務(wù)英語(yǔ)專業(yè)或者英語(yǔ)（商務(wù)英語(yǔ)方向）專業(yè)的一二年級(jí)大學(xué)生，也可作為全日制非英語(yǔ)專業(yè)學(xué)生的選修課教材或行業(yè)培訓(xùn)教材。教材分學(xué)生用書和教師用書。

作者簡(jiǎn)介

暫缺《商務(wù)英語(yǔ)綜合教程學(xué)生用書（第三冊(cè)）》作者簡(jiǎn)介

圖書目錄

Unit One　Keys to Being a Successful Entrepreneur
　Text A Seven Key Qualities of Successful Entrepreneurs
　Text B Case Study: Shahnaz Husain -- The Archangel of Herbal Beauty
　Text C Entrepreneurs Share Courage, Other Common Traits
Unit Two　Office Politics
　Text A Managing Office Politics
　Text B Case Study: Ask Annie -- HOW to Survive Office Politics
　Text C Power Plays
Unit Three Real Work at Home lobs
　Text A Home-Based Business
　Text B Case Study: StartupNation Home-Based 100 -- 10 Top Home Businesses in i0 Categories
　Text C How to Start Your Own Business.
Unit Four　Employee Turnover
　Text A Glad To See You Go : The Benefits of Employee Turnover
　Text B Case Study: Why are We Losing All Our Good People ?
　Text C Overcoming Job Burnout
Unit Five　Customer Management
　Text A Surviving in the Age of Rage
　Text B Case Study: The Right Way to Manage Unprofitable Customers
　Text C Air Rage
Unit Six　Market Expansion
　Text A How to Expand Your Market
　Text B Case Study: Golden Arches Galore
　Text C Grow Your Business
Unit Seven Localization Strategy
　Text A Localize Your Product to G10balize Your Business
　Text B Case Study: Going Local
　Text C What Is Localization?
Unit Eight Monopoly
　Text A The De Beers Story: A New Cut on an Old Monopoly
　Text B Case Study: Grounds for a Lawsuit -- Indie Coffee Shop Owner in Wash. , Deems Starbucks Predatory
　Text C Blood Diamond: Africa
Unit Nine　Global Tourism
　Text A The Tourism Time Bomb
　Text B Case Study: Global Expansion for French "24-hour Receptionist" Kiosks
　Text C Tower of London -- The Most Haunted Building in London
Unit Ten　Green Business
　Text A Is Earth Day the New Christmas?
　Text B Case Study: RecycleBank and Texas Instruments Make an Environmental Difference
　Text C The New American Buzzword is "Green"
Unit Eleven The Beauty Industry
　Text A Beauty Industry Needs Facelift
　Text B Case Study: Unilever Gives "Ugly Betty" a Chinese Makeover
　Text C Indian Male Beauty Industry Booms
Unit Twelve A Return to Thrift
　Text A The Seven Deadly Sins That Lead to Debt
　Text B Case Study: Coffee, Lipstick and Economy
　Text C Top Five Money Mistakes Men Make