商務(wù)英語綜合教程學(xué)生用書（第四冊(cè)）

定　價(jià)：￥34.00

作　者：	王瑞昀分冊(cè)主編
出版社：	對(duì)外經(jīng)濟(jì)貿(mào)易大學(xué)出版社
叢編項(xiàng)：	新基點(diǎn)（NEW BENCHMARK）全國高等院校商務(wù)英語專業(yè)本科系列規(guī)劃教材
標(biāo)　簽：	大學(xué)專業(yè)英語教材

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ISBN：	9787811346268	出版時(shí)間：	2010-02-01	包裝：	平裝
開本：	16開	頁數(shù)：	277	字?jǐn)?shù)：

內(nèi)容簡介

　　《商務(wù)英語綜合教程》共分四冊(cè)，每冊(cè)12個(gè)單元，內(nèi)容包括經(jīng)濟(jì)、管理、國際法和跨文化四大模塊，每單元均由TextA、TextB、Text C及相關(guān)練習(xí)組成。Text A側(cè)重商務(wù)詞匯、語法知識(shí)及篇章理解。Text B著力培養(yǎng)學(xué)生的商務(wù)英語口語和寫作能力等交際能力。TextC主要是提高學(xué)生的聽力技能和人文底蘊(yùn)。本套教材主要適用于全日制商務(wù)英語專業(yè)或者英語（商務(wù)英語方向）專業(yè)的一二年級(jí)大學(xué)生，也可作為全日制非英語專業(yè)學(xué)生的選修課教材或行業(yè)培訓(xùn)教材。教材分學(xué)生用書和教師用書。

作者簡介

暫缺《商務(wù)英語綜合教程學(xué)生用書（第四冊(cè)）》作者簡介

圖書目錄

Unit One　Franchise Business
　Text A Making Your Franchise the Next McDonald's
　Text B Case Study: 25 Years of Franchising in Ireland
　Text C Franchising -- A Safe Haven in Tough Times
Unit Two　The Real Estate Business
　Text A Finding Good Deals in Real Estate
　Text B Getting Started Right in Real Estate Investing
　Text C World's Priciest Cities to Own a Home
Unit Three　Security in E-commerce Era
　Text A OECD: Providing Consumer Protection in Electronic Commerce
　Text B Case Study: MFP Security -- How the IT Guy Is Becoming the Security Guy
　Text C A New Era of Attacks
Unit Four 　Credit Card
　Text A How Credit Cards Work
　Text B The New Rules of Credit Cards
　Text C OECD Warns Protectionism will Worsen Financial Crisis
Unit Five　Creation of Corporate Culture
　Text A From Factory to Family: The Creation of a Corporate Culture
　Text B Case Study: IBM Finds Profit in Diversity
　Text C Become a Company That Invents New Ideas
Unit Six　 Cultural Difference in Business
　Text A Advice on Cross-cultural Business
　Text B Case Study: Cultural Differences Complicate a Georgia Drug Sting Opera
　Text C The Impact of Culture on Branding
Unit Seven　Mergers & Acquisitions
　Text A Want to Orow? Think Merger
　Text B M & A Execution -- A Case Study on Deals That Went Wrong
　Text C 2009: A Busy Year for Mergers and Acquisitions in China
Unit Eight　Telecommuting
　Text A Telework
　Text B Case Study: Making Telecommuting Work
　Text C Potential Drawbacks of Telework
Unit Nine　Business and Customer-centeredness
　Text A Daily Life, Not Markets: Customer-centered Design
　Text B Reebok and Its Customization Strategy
　Text C Secrets of Silk Production
Unit Ten　 Business Ethics
　Text A Business Ethics
　Text B Corporate Ethics: Right Makes Might
　Text C Can I Ask for More Money?
Unit Eleven Corporate Social Responsibility
　Text A Competitive Advantage and Corporate Social Responsibility
　Text B Nestlc's Milk District Model: Economic Development for A Value-added Food Chain and Improved Nutrition
　Text C The New Business
Unit Twelve Piracy
　Text A A Nation of Pirates: Panicked by Digital Plunder, the Entertainment Industry Fights Back
　Text B Battles against Music Piracy: Recording Industry's Campaign against Internet Piracy in China
　Text C Piracy Issue at APEC