123,123

內(nèi)容簡(jiǎn)介

　　《現(xiàn)代商務(wù)英語(yǔ)綜合教程教學(xué)參考書(shū)（第3冊(cè)）》為《現(xiàn)代商務(wù)英語(yǔ)綜合教程》教學(xué)參考書(shū)第3冊(cè)，共12章。《現(xiàn)代商務(wù)英語(yǔ)綜合教程教學(xué)參考書(shū)（第3冊(cè)）》除了客觀題的全部答案外，所有主觀題，包括翻譯、口語(yǔ)活動(dòng)和作文，均提供了內(nèi)容豐富、觀點(diǎn)不同的實(shí)例，便于教師開(kāi)闊學(xué)生思路、展開(kāi)課堂活動(dòng)?！冬F(xiàn)代商務(wù)英語(yǔ)綜合教程教學(xué)參考書(shū)（第3冊(cè)）》還提供了聽(tīng)力原文、課內(nèi)閱讀的參考譯文、圍繞主題的商務(wù)背景知識(shí)以及補(bǔ)充閱讀材料，供教師備課時(shí)參考選用。書(shū)中每單元需6-8課時(shí)：Background Case和Listening 2-3課時(shí)，Reading 3-4課時(shí)，課后練習(xí)1課時(shí)。Supplement Reading可以作為學(xué)生課后閱讀的補(bǔ)充材料，也可以作為教師備課的補(bǔ)充資源。任課教師可以根據(jù)自己班級(jí)的情況和不同的單元適當(dāng)調(diào)整，靈活掌握。

作者簡(jiǎn)介

暫缺《現(xiàn)代商務(wù)英語(yǔ)綜合教程教學(xué)參考書(shū)（第3冊(cè)）》作者簡(jiǎn)介

圖書(shū)目錄

CHAPTER 1 Retailing
Background Info
Listening
Reading
Structure
Vocabulary
Comprehension
Translation
Speaking
Writing
Supplement Reading
CHAPTER 2 Franchising
Background Info
Listening
Reading
Structure
Vocabulary
Comprehension
Translation
Speaking
Writing
Supplement Reading
CHAPTER 3 Advertising
Background Info
Listening
Reading
Structure
Vocabulary
Comprehension
Translation
Speaking
Writing
Supplement Reading
CHAPTER 4 Marketing
Background Info
Listening
Reading
Structure
Vocabulary
Comprehension
Translation
Speaking
Writing
Supplement Reading
CHAPTER 5 Business Negotiations
Backgound Info
Listening
Reading
Structure
Vocabulary
Comprehension
Translation
Speaking
Writing
Supplement Reading
CHAPTER 6 Logistics
Background Info
Listening
Reading
Structure
Vocabulary
Comprehension
Translation
……
CHAPTER 7 Outsourcing
CHAPTER 8 Quality Control
CHAPTER 9 Company Performance
CHAPTER 10 Customer Service
CHAPTER 11 Crisis Management
CHAPTER 12 Entrepreneurs