現(xiàn)代商務英語綜合教程附贈光盤（第3冊）

定　價：￥37.00

作　者：	呂海彬，王哲主編
出版社：	中國人民大學出版社
叢編項：
標　簽：	商務英語

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ISBN：	9787300127538	出版時間：	2010-10-01	包裝：	平裝
開本：	16開	頁數(shù)：	203	字數(shù)：

內容簡介

　　《現(xiàn)代商務英語綜合教程》的編寫宗旨是：在遵循現(xiàn)代外語教學理念基礎上，強調外語在商務領域中的應用，注重為學生創(chuàng)造商務環(huán)境，全面培養(yǎng)學生的英語綜合應用能力，使他們在今后的工作中能用英語有效地進行口頭和書面商務溝通。

作者簡介

暫缺《現(xiàn)代商務英語綜合教程附贈光盤（第3冊）》作者簡介

圖書目錄

CHAPTER 1 Retailing
Background Case
Listening
Reading
Structure
Vocabulary
Comprehension
Translation
Speaking
Writing
Additional Reading
CHAPTER 2 Franchising
Background Case
Listening
Reading
Structure
Vocabulary
Comprehension
Translation
Speaking
Writing
Additional Reading
CHAPTER 3 Advertising
Background Case
Listening
Reading
Structure
Vocabulary
Comprehension
Translation
Speaking
Writing
Additional Reading
CHAPTER 4 Marketing
Background Case
Listening
Reading
Structure
Vocabulary
Comprehension
Translation
Speaking
Writing
Additional Reading
CHAPTER 5 Business Negotiations
Background Case
Listening
Reading
Structure
Vocabulary
Comprehension
Translation
Speaking
Writing
Additional Reading
CHAPTER 6 Logistics
Background Case
Listening
Reading
Structure
Vocabulary
Comprehension
Translation
Speaking
Writing
Additional Reading
CHAPTER 7 Outsoureing
Background Case
Listening
Reading
Structure
Vocabulary
Comprehension
Translation
Speaking
Writing
Additional Reading
CHAPTER 8 Quality Control
Background Case
Listening
Reading
Structure
Vocabulary
Comprehension
Translation
Speaking
Writing
Additional Reading
CHAPTER 9 Company Performance
Background Case
Listening
Reading
Structure
Vocabulary
Comprehension
Translation
Speaking
Writing
Additional Reading
CHAPTER 10 Customer Service
Background Case
Listening
Reading
Structure
Vocabulary
Comprehension
Translation
Speaking
Writing
Additional Reading
CHAPTERll Crisis Management
Background Case
Listening
Reading
Structure
Vocabulary
Comprehension
Translation
Speaking
Writing
Additional Reading
CHAPTER 12 Entrepreneurs
Background Case
Listening
Reading
Structure
Vocabulary
Comprehension
Translation
Speaking
Writing
Additional Reading