互聯網創(chuàng)業(yè)前奏曲·第二部：網站運營之人性、策略與實戰(zhàn)

1以用戶為中心的互聯網運營........................................................................................001
2 互聯網網站運營為什么重要：要播種，更要施肥................................................... 004
3 運營無人可替代：靠的是積累、思考和實踐...........................................................006
4互聯網運營人性心理學：運營底層............................................................................008
5最簡易的權威策略........................................................................................................012
6頭銜的權威暗示影響力................................................................................................015
7標志的權威暗示影響力................................................................................................018
8 社會認同策略................................................................................................................021
9人氣熱度的社會認同....................................................................................................022
10名人和意見領袖的認同..............................................................................................025
11眾多普通人的認同......................................................................................................032
12 朋友的認同..................................................................................................................041
13 從小社會認同到大社會認同：引爆流行的轉折點................................................. 044
14 稀缺性..........................................................................................................................049
15 對比原理......................................................................................................................060
16 占便宜心態(tài)..................................................................................................................064
17 互惠的威力.....................................................................................................................069
18 免費策略.........................................................................................................................074
19 比較和差異化.................................................................................................................078
20 前后一致.........................................................................................................................085
21 樹立標桿策略.....................................................................................................................088
22 戴高帽策略.....................................................................................................................091
23 高門檻策略.....................................................................................................................094
24 相似關聯策略.................................................................................................................095
25 超越用戶期望.................................................................................................................102
26懶惰：省時、省事、幫我選擇.....................................................................................104
27無意識中重復的力量.....................................................................................................108
28網性與用戶的心理慣勢.................................................................................................112
29 反差.................................................................................................................................113
30 友情、親情.....................................................................................................................115
31民族主義與愛國主義.....................................................................................................121
32 貪婪與預期.....................................................................................................................123
33越禁止越感興趣.................................................................................................................126
34小道消息與窺私欲.........................................................................................................129
35 害怕失去.........................................................................................................................133
36圍觀心態(tài)與人為制造矛盾和沖突.................................................................................136
37承諾的心理暗示.............................................................................................................142
38 高價等于優(yōu)質.................................................................................................................145
39成功、致富、夢想.........................................................................................................149
40 食色性也......................................................................................................................153
41 成名..............................................................................................................................155
42 好勝心..........................................................................................................................158
43愛、溫情與正面樂觀..................................................................................................161
44 歸屬感..........................................................................................................................168
45 信任的稀缺..................................................................................................................173
46難度適中的設計和目標可視化..................................................................................175
47送貨時間與購買決策..................................................................................................178
48幼鵝效應與第一次......................................................................................................181
49場景喚起與情緒共鳴..................................................................................................183
50 自發(fā)參與感..................................................................................................................186
51 結尾..............................................................................................................................188