國(guó)際商務(wù)談判\(zhòng)黃偉（英文版高等）

$國(guó)際商務(wù)談判\(zhòng)黃偉（英文版高等）$

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作　者：	黃偉，錢(qián)莉主編
出版社：	冶金工業(yè)出版社
叢編項(xiàng)：
標(biāo)　簽：	商業(yè)英語(yǔ)

購(gòu)買(mǎi)這本書(shū)可以去

ISBN：	9787502456351	出版時(shí)間：	2012-02-01	包裝：	平裝
開(kāi)本：	16開(kāi)	頁(yè)數(shù)：	216	字?jǐn)?shù)：

內(nèi)容簡(jiǎn)介

　　《國(guó)際商務(wù)談判》旨在傳授國(guó)際商務(wù)談判的基礎(chǔ)知識(shí)，介紹談判人員在談判中制勝的策略和技巧，強(qiáng)調(diào)案例分析，實(shí)用性強(qiáng)。書(shū)中不僅闡述了在國(guó)際商務(wù)實(shí)踐中如何通過(guò)商務(wù)談判的實(shí)踐掌握技能，還非常注重啟發(fā)及強(qiáng)化跨文化商務(wù)交際的意識(shí)和知識(shí)。本書(shū)內(nèi)容簡(jiǎn)明、系統(tǒng)，具有較高的可讀性和啟發(fā)性?！秶?guó)際商務(wù)談判》為高等院校經(jīng)管類、商務(wù)英語(yǔ)專業(yè)和英語(yǔ)專業(yè)商務(wù)方向的教材，也可供相關(guān)專業(yè)從業(yè)人員參考。本書(shū)由黃偉、錢(qián)莉主編。

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圖書(shū)目錄

Chapter Ⅰ An Overview of International BusinessNegotiations
Section Ⅰ Concept and Characteristics of International BusinessNegotiations
Section Ⅱ Principles of Business Negotiations
Section Ⅲ The Types of International Business Negotiations
Section Ⅳ Forms & Approaches of Business Communication
Chapter Ⅱ The Theories of International Business Negotiations
Section I The Economic Theory
Section II The Basic Psychological Theories of BusinessNegotiations
Section Ⅲ Integrative Approach and Win-win Principle
Section Ⅳ Game Theory and the Principle of Good Faith
Section Ⅴ Other Theories
Chapter Ⅲ Personnel Quality, Psychology and the
Negotiation Team Composition
Section Ⅰ Psychology in International Business Negotiations
Section Ⅱ Individual's Psychological Activities During theInternational Business Negotiations
Section Ⅲ The Negotiators' Qualities
Section Ⅳ The Negotiation Team Composition
Chapter Ⅳ Culture Differences in International
Business Negotiations
Section Ⅰ Cultural Factors Influencing on Negotiation Styles
Section Ⅱ Cultural Differences in International BusinessNegotiations
Section Ⅲ The Business Negotiation Customs and Styles in the PrimeRegions
Chapter Ⅴ Preparations for Business Negotiations
Section Ⅰ The Preparations of Business Negotiations
Section Ⅱ The Information Preparation for BusinessNegotiations
Section Ⅲ Business Negotiation Plans
Section Ⅳ Simulated Negotiations
Chapter Ⅵ Business Negotiation Strategies
Section Ⅰ Strategies of Starting Stage
Section Ⅱ Strategies of Offer
Section Ⅲ Strategy of Consultation Stage
Section Ⅳ Strategies on the Stage of Striking a Bargaining
Chapter Ⅶ Communication Skills in Business Negotiations
Section Ⅰ Verbal Language in Business Negotiations
Section Ⅱ The Non-verbal Language in Business Negotiations
Section Ⅲ Words Expressions in Business Negotiations
Chapter Ⅷ Different Forms of Tactics in International
Business Negotiations
Section Ⅰ Negotiation Skills for the Superior
Section Ⅱ Negotiation Skills for the Inferior
Section Ⅲ Negotiation Skills for the Balance
Chapter Ⅸ Risk Prevention in International BusinessNegotiations
Section Ⅰ Analysis for the Risks in International BusinessNegotiations
Section Ⅱ How to Forecast & Control Risks in InternationalBusiness Negotiations
Section Ⅲ Methods to Avert Risks
Chapter Ⅹ Etiquette for International Business Negotiations
Section Ⅰ Summary for Etiquette in International BusinessNegotiations
Section Ⅱ Basic Business Etiquette
Section Ⅲ Etiquette for International Business Negotiations
Bibliography