國際貿(mào)易英語教程新編

前言
Chapter 1　Globalization and Intemational nadC
　1.1　The Ttend ofGlobalization
　1.2　Driving Forces ofGlobalization
　1.3　The Globalization Debate
　Summary
　Exercises
Chapter 2　International nade and Theory
　2.1　BriefHistory ofIntemational Trade
　2.2　Reasons ofIntemational Trade
　2.3　Benefits ofIntemational Trade
　2.4　Theories ofIntemational Trade
　Summary
　Exercises
Chapter 3　Govemment Policies on InternatiOnal nade
　3.1　Arguments for Protectionism
　3.2　Instruments ofTrade Policies
　3.3　Arguments for Trade Policy
　Summary
　Exercises
Chapter 4　Culture and Communication in the Globalised World
　4.1 what Is Culture?
　4.2　The Determinants ofCulture
　4.3　Cross.cultural Communication
　4.4　Business Etiquette
　Summary
　Exercises
Chapter 5　Legal Systerns in Intcrnational　Tradc
　5.1　Different Legal Systems
　5.2　Legal Concepts Relating to International Trade
　5.3　Laws ofConcern in Intemational Trade
　5.4　Intellectua!Property Rights
　5.5　0perational Concerns ofMultinationa!Corporations
　5.6　Conflict ofLaWS
　Summary
　Exercises
Chapter 6　Balancc of Paymcnts and FOrcign Exchangc MarkCt
　6.1　Balance ofPayments(BOP)
　6.2　Foreign Exchange Market fix market
　Summary
　Exercises
Chapter 7　Exporting，Importing and Countcrtrade
　7.1　International Trade in General
　7.2　Market Research
　7.3　Forms ofExporting
　7.4　Methods ofPayment
　7.5　Countertrade
　Summary
　Exercises
Chapter 8　Financing in IntcmatiOnal Tradr
　8.1　Import／Export Financing
　8.2　Managing Foreign Exchange Risk
　Summary
　Exercises
Chapter 9　International Markcting
　9.1　Target Market Selection
　9.2　Marketing Concentration and Marketing Diversification
　9.3　Globalization ofMarkets and Brands
　……
Chapter 10　World Trading System and Regional TradingIntegration
References