Unit One Operations Strategy Part One Theory Text A Operations Strategyan Overview Text B Competitive Priorities Part Two Practice Part Three Supplement Four Steps to Find New Customers Unit Two Corporate Culture Part One Theory Text A Culture：Your Environment for People at Work Text B How Toyota Is Rejuvenating the Idea of Corporate Culture Part Two Practice Part Three Supplement Create a Positive Corporate Culture Unit Three Human Resource Management Part One Theory Text A Human Resource Management Text B Performance Appraisal Part Two Practice Part Three Supplement "Peter" and "Deborah" Are Top CEO Names Unit Four International Marketing Part One Theory Text A Marketing Text B Intemet Marketing Part Two Practice Part Three Supplement Web Marketing Strategy Unit Five Ecommerce Part One Theory Text A Electronic Commerce Text B Online Shopping Part Two Practice Part Three Supplement Soiling Online Can Create New Income Streams Unit Six Financing Part One Theory Text A Corporate Finance Text B Asian-Pacific Companies Take Equities Route to Refinance Part Two Practice Part Three Supplement China's Banks in Drive to Boost Funds Unit Seven Foreign Exchange Market Part One Theory Text A Foreign Exchange Market Text B World Bank and IMF at Odds over Hot Money Flows Part Two Practice Part Three Supplement The Dispute of the Exchange Rate between USA and China Unit Eight International Logistics Part One Theoryj Text A Logistics Text B Supply Chain Management Part Two Practice Part Three Supplement DHL Signs EUR 17 mContract with Skanska Unit Nine Intemarlonal Trade Part One Theory Text A Intemational Trade Text B Economics of Free Trade Part Two Practice Part Three Supplement Trade Barriers Unit Ten Crosscultural Communication Part One Theory Text A Pbtential Hot Spots in Crosscultural Communication Text B Crosscultural Solutions for International Business Part Two Practice Part Three Supplement Communicating in a Diverse Workplace Unit Eleven Improvement and Innovation Part One Theory Text A Business Process Improvement Tlext B Business Innovation Part Two Practice Part Three Supplement Innovation Can Reduce Impact of Global Crisis Unit Twelve Intellectual Property Part One Theory Text A What Is Intellectual Property? Text B Patent and／or Trademark That New Product Part Two Practice Part Three Supplement US and UK Highlight Progress on Patents Cooperation
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