BOOK MAP
1 WHAT IS TOURISM？
2 WHAT'S YOUR KIND OF TOURISM？
3 HOSPITALITY RESEARCH
4 CAREERS IN TOURISM AND HOSPITALITY
5 TOURISM MARKETING
6 THE BUSINESS OF EVENTS TOURISM
7 THE BUSINESS OF FUN
8 HOSPITALITY MARKETING
9 TOURISM AND CULTURE
10 MANAGING PEOPLE AND MONEY
11 EXTERNALINFLUENCES
12 INFORMATION，STRATEGY AND CHANGE
ADDITIONAL MATERIAL
TRANSCRIPTS
ADDITIONAL TRANSLATION EXERCISE
WORDLIST
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