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外貿(mào)業(yè)務(wù)函電

外貿(mào)業(yè)務(wù)函電

定 價:¥28.00

作 者: 李金林,趙哲,王琳 編
出版社: 清華大學(xué)出版社
叢編項(xiàng): 高職高專經(jīng)管類專業(yè)精品教材系列
標(biāo) 簽: 高職高專教材 教材 經(jīng)濟(jì)管理

ISBN: 9787302423577 出版時間: 2016-02-01 包裝: 平裝
開本: 16開 頁數(shù): 字?jǐn)?shù):  

內(nèi)容簡介

  本教材采用情景模擬的編寫方式,以一個大學(xué)畢業(yè)生在外貿(mào)公司學(xué)徒的過程為主線,以外貿(mào)業(yè)務(wù)員崗位技能為導(dǎo)向,以外貿(mào)業(yè)務(wù)處理為任務(wù)驅(qū)動方式,以師徒對話、溝通函電撰寫為表現(xiàn)形式,設(shè)計外貿(mào)業(yè)務(wù)操作與英語函電內(nèi)容。共包括外貿(mào)業(yè)務(wù)員崗位認(rèn)知、國際貿(mào)易準(zhǔn)備、尋找交易伙伴、探詢建立貿(mào)易關(guān)系、交易磋商、簽訂合同、履行合同、解決貿(mào)易糾紛、跨境電子商務(wù)、互聯(lián)網(wǎng)營銷十個模塊的內(nèi)容,以滿足國際貿(mào)易手段網(wǎng)絡(luò)化和跨境電子商務(wù)發(fā)展對快速閱讀大量互聯(lián)網(wǎng)信息、在線營銷和利用跨境電子商務(wù)平臺進(jìn)行國際貿(mào)易的能力要求。本教材既可作為外貿(mào)函電、跨境電子商務(wù)、互聯(lián)網(wǎng)營銷等專業(yè)課程的教材,也可作為相關(guān)從業(yè)人員自學(xué)的參考書。

作者簡介

暫缺《外貿(mào)業(yè)務(wù)函電》作者簡介

圖書目錄

Training Module 1 Getting to Know the Job
Task 1—1 Going into Training
Task 1—2 Having a View of Foreign Trade Business
Task 1—3 Duties of a Foreign Trade Business Clerk
Task 14 Requirements for the Foreign Trade Business Clerk
Task 1—5 Setting up Training Courses for the Apprentice
Task 1—6 Help Yourself
Task 1—7 Testing Your Improvement
Training Module 2 Preparing for Foreign Trade
Task 2—1 Going into Training
Task 2—2 Collecting Information on Merchandise
Task 2—3 Designing Catalogue
Task 2—4 Calculating Price and Making Price List
Task 2—5 Help Yourself
Task 2—6 Testing Your Improvement
Training Module 3 Seeking Potential Business Partners
Task 3—1 Going into Training
Task 3—2 The Ways to Seek Potential Business Partners
Task 33 How to Choose & Performin the Exhibition
Task 3—4 Being in the Canton Fair
Task 3—5 Help Yourself
Task 3—6 Testing Your Improvement
Training Module 4 Establishing Business Relations
Task 4—1 Going into Training
Task 4—2 Getting to know the Structure of Business Letters & Addressing Envelopes
Task 4—3 Making Foreign Trade Correspondence Effective
Task 4—4 Writing Circular Letters to Establish Business Relations
Task 4—5 Help Yourself
Task 4—6 Testing Your Improvement
Training Module 5 Entering into Sales Contracts
Task 5—1 Going into Training
Task 5—2 Inquiring and Replying
Task 5—3 Making Offers
Task 5—4 Replying to Offers
Task 5—5 Help Yourself
Task 5—6 Testing Your Improvement
Training Module 6 Signing a Sales Contract
Task 6—1 Going into Training
Task 6—2 Filling out the Contract
Task 6—3 Signing the Contract
Task 6—4 Help Yourself
Task 6—5 Testing Your Improvement
Training Module 7 Fulfilling a Contract
Task 7—1 Going into Training
Task 7—2 Starting to Fulfill Contracts
Task 7—3 Dealing with L/C Business
Task 7—4 Communicating for Shipping Requirements
Task 7—5 Arranging Shipment
Task 7—6 Communicating after Shipment
Task 7—7 Help Yourself
Task 7—8 Testing Your Improvement
Training Module 8 Resolving Disputes Arising from Foreign Trade
Task 8—1 Going into Training
Task 8—2 Resolving Disputes from Contractual Negotiations
Task 8—3 Resolving Disputes from Contractual Executions
Task 8—4 Resolving Disputes Arising from Documentary Discrepancies
Task 8—5 Help Yourself
Task 8—6 Testing Your Improvement
Training Module 9 Cross Border E—commerce
Task 9—1 Going into Training
Task 9—2 Getting to Know CBEC
Task 9—3 Escrow Service
Task 9—4 Payment Methods of CBEC
Task 9—5 Choosing a Platform for CBEC
Task 9—6 Designing a Scheme for CBEC
Task 9—7 Starting CBEC
Task 9—8 Help Yourself
Task 9—9 Testing Your Improvement
Training Module 10 Internet Marketing
Task 10—1 Going into Training
Task 10—2 Internet Marketing Overview
Task 10—3 Search Engine Marketing
Task 10—4 SNS Marketing
Task 10—5 Data—driven Marketing
Task 10—6 Help Yourself
Task 10—7 Testing Your Improvement
Postscript The Fare well
參考文獻(xiàn)

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