《國(guó)際商務(wù)溝通》主要內(nèi)容包括：Culture and Communication（文化及溝通）、Intercultural Theories（跨文化理論）、Oral Communication（口頭溝通）、Non-vetbal Communication（非口頭溝通）、Written Communication（書(shū)面溝通）、Business Etiquette（商務(wù)禮節(jié)）及Social Customs（社會(huì)習(xí)俗）。重點(diǎn)介紹了跨文化商務(wù)溝通的基礎(chǔ)理論，跨文化商務(wù)口頭溝通、非口頭溝通及書(shū)面溝通的原則和技巧，跨文化商務(wù)溝通禮節(jié)及不同文化的商務(wù)及社會(huì)習(xí)俗?！秶?guó)際商務(wù)溝通》理論結(jié)合實(shí)際，主要內(nèi)容用英文撰寫(xiě)。適用于高校國(guó)際貿(mào)易、國(guó)際商務(wù)、國(guó)際金融、市場(chǎng)營(yíng)銷(xiāo)、工商管理、旅游管理、人力資源管理、工程管理等專(zhuān)業(yè)的國(guó)際商務(wù)溝通雙語(yǔ)課程教學(xué)，也適合作為大專(zhuān)院校經(jīng)濟(jì)與管理類(lèi)相關(guān)專(zhuān)業(yè)方向的教材，對(duì)于廣大對(duì)外貿(mào)易和對(duì)外經(jīng)濟(jì)工作的業(yè)務(wù)人員，以及在中外合資企業(yè)工作的管理及業(yè)務(wù)人員等都是一本很實(shí)用的參考書(shū)。
作者簡(jiǎn)介
暫缺《國(guó)際商務(wù)溝通》作者簡(jiǎn)介
圖書(shū)目錄
Chapter 1 Culture and Communication I. Understanding Culture II. Responses to Other Cultures III. Basics of Communication Chapter 2 Intercultural Theories I. Kluckhohn and Strodtbeck's Value Orientations II. Hofstede's Cultural Dimensions III. Edward Hall's Dimensions Chapter 3 Oral Communication I. Definition II. Unique Status of Human Language III. Origin IV. Linguistic Diversity V. Classification of Languages VI. Informal Languages VII. Vocabulary Equivalence VIII. Parables and Proverbs IX. Conversation Taboos X. Translation and Interpretation XI. Paralanguage XII. Language and Culture Interaction Chapter4 Non-verbal Communication I. Time II. Space III. Eye Contact IV. Smell V. Touch VI. Body Movement VII. Color VIII. Silence IX. Metacommunication Chapter 5 Written Communication I. International English II. Writing Tone and Style III. Letter Formats IV. Fax V. E-mail VI. Resume Chapter 6 Business Etiquette I. Greetings II. Business Card Exchange III. Dining Practices IV. Smoking V. Tipping VI. Gift Giving VII. Traveling VIII. Netiquette IX. Class Structure Chapter 7 Social Customs I. Business Humor II. Superstitions and Taboos III. Dress and Appearance IV. Holidays and Holy Days V. Office Customs and Practices VI. Customary Demeanor VII. Bribery. VIII. Male and Female Relationships IX. Special Foods and Consumption Taboos References
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