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Steve Coomber 著
Fast track route to mastering brands and branding Covers the key areas …
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Joseph Jaffe 著
In March of 2005, the Pepsi-Cola Company announced that they would be …
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John T. Grant 著
The days of the image brands are over, and ‘new marketing’ has gone …
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Jill Dyché 著
Customers are the heart of any business. But we can't succeed if we…
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Paul Temporal 著
Provides a fresh, international perspective on building customer relat…
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Lizzie Gilbert Frege 著
LOFT - four letters, one syllable. And a very specific phi-losophy of …
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