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中國(guó)旅游市場(chǎng):前沿理論與實(shí)證案例(英文版)

中國(guó)旅游市場(chǎng):前沿理論與實(shí)證案例(英文版)

定 價(jià):¥40.00

作 者: 郭英之,董坤,Vicki,Mayfield
出版社: 科學(xué)出版社
叢編項(xiàng):
標(biāo) 簽: 暫缺

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ISBN: 9787030502346 出版時(shí)間: 2016-11-01 包裝:
開(kāi)本: 32開(kāi) 頁(yè)數(shù): 208 字?jǐn)?shù):  

內(nèi)容簡(jiǎn)介

  該教材在借鑒國(guó)內(nèi)外旅游市場(chǎng)的前沿理論與研究方法的基礎(chǔ)上,釆用定性與定量相結(jié)合、前沿理論與實(shí)證案例相結(jié)合的研究方法,以旅游市場(chǎng)需求為主導(dǎo),基于市場(chǎng)抽樣調(diào)查與深度訪談,對(duì)具有中國(guó)本土特色的出境旅游市場(chǎng)、入境旅游市場(chǎng)、出境旅游市場(chǎng)、會(huì)展旅游市場(chǎng)、體育旅游市場(chǎng)、購(gòu)物旅游市場(chǎng)、體育旅游市場(chǎng)、文化旅游市場(chǎng)、教育旅游市場(chǎng)的前沿相關(guān)理論與實(shí)證案例,其研究結(jié)果可以為政府旅游機(jī)構(gòu)和旅游企業(yè)的高級(jí)管理者提供具有科學(xué)決策依據(jù)的旅游客源市場(chǎng)需求特征,為其制定相應(yīng)的旅游市場(chǎng)發(fā)展戰(zhàn)略提供有效的量化科學(xué)依據(jù)。該教材注重對(duì)學(xué)生理論研究與應(yīng)用實(shí)踐相結(jié)合的綜合素質(zhì)的培養(yǎng),使學(xué)生盡快了解國(guó)內(nèi)外旅游市場(chǎng)的理論與實(shí)踐發(fā)展趨向,培養(yǎng)學(xué)生從宏觀和中觀層面把握旅游市場(chǎng)發(fā)展脈搏,使其逐步具備對(duì)國(guó)內(nèi)外旅游市場(chǎng)的診斷、協(xié)調(diào)、咨詢(xún)等綜合能力、開(kāi)拓意識(shí)和互動(dòng)能力。

作者簡(jiǎn)介

暫缺《中國(guó)旅游市場(chǎng):前沿理論與實(shí)證案例(英文版)》作者簡(jiǎn)介

圖書(shū)目錄

Preface
Chapter One A Study of the Development Features of the Chinese Outbound Tourism Market
1.1 Background of the study of the Chinese outbound tourist market
1.2 Development features of the Chinese outbound tourism market
1.3 Affected factors of the Chinese outbound tourism market
1.4 Characteristics of the Chinese outbound tourism market
1.5 Major problems in the market development of Chinese outbound tourism
1.6 Marketing strategies for the development of the Chinese outbound tourism market
References
Discussion Questions
Chapter Two A Study of the Factors Influencing the Overseas Destinations Chosen by Chinese Outbound Pleasure Tourists
2.1 Introduction
2.2 Literature review
2.3 Methodology
2.4 Results
2.5 Conclusions and implications
References
Discussion Questions
Chapter Three A SWOT Analysis and Strategies for Tourism Development in Western China
3.1 Introduction
3.2 Current features of tourism in western China
3.3 A tourism SWOT analysis in western China
3.4 Recommended tourism development strategies
3.5 Conclusions and limitations
References
Discussion Questions
Chapter Four A Study of the Motivations and Preferences of Student Groups from Asian Areas Majoring in Hospitality and Tourism Management Programs
4.1 Introduction
4.2 Literature review
4.3 Methods
4.4 Results
4.5 Conclusions and discussion
References
Discussion Questions
Chapter Five A Study of the Contribution of Tourism to Promoting Reconciliation and Peace between Mainland China and Taiwan China
5.1 Introduction
5.2 Tourist flows between Mainland China and Taiwan China
5.3 Political and economic development between Mainland China and Taiwan China
5.4 Problems of current tourism flows between Mainland China and Taiwan China
5.5 Strategies for activating tourism cooperation between Mainland China and Taiwan China
5.6 Conclusions and discussion
References
Discussion Questions
Chapter Six A Study of Tourists' Perceptions towards Xinjiang: Cultural Tourism Risks of Western China Based on Crisis Management
6.1 Introduction
6.2 Literature review
6.3 Data sources
6.4 Results
6.5 Conclusions
References
Discussion Questions
Chapter Seven A Study of Tourists' Perceptions, Satisfaction and Behaviors:Ethnic Chinese Cultural Tourism Destinations from the Perspective of the Tourist Experience
7.1 Introduction
7.2 Research background and literature review
7.3 Methodology
7.4 Results
7.5 Discussion and conclusions
References
Discussion Questions
Chapter Eight A Study of Chinese Intended Travel to Japan Based on the Multidimensional Interactive Decision Tree Model: A Case Study of Domestic Residents after the Diaoyu Island Political Crisis
8.1 Introduction
8.2 Literature review
8.3 Methodology
8.4 Data analyses
8.5 Conclusions
References
Discussion Questions
Chapter Nine A Study of People's Perceptions of the Social Impacts of the Beijing Olympic Games before and after 2008
9.1 Introduction
9.2 Literature review
9.4 Methodology
9.5 Data sources
9.6 Research results
9.7 Conclusions
References
Discussion Questions

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