創(chuàng)業(yè)管理

第一章 創(chuàng)業(yè)管理入門 ·································1
本章學(xué)習(xí)目的 ·1
第一節(jié) 創(chuàng)新創(chuàng)業(yè)與創(chuàng)業(yè)精神的內(nèi)涵 ·········1
一、創(chuàng)新與創(chuàng)業(yè)的內(nèi)涵 ····································· 1
二、創(chuàng)業(yè)精神的內(nèi)涵 ·· 6
第二節(jié) 創(chuàng)業(yè)的類型 ······························8
一、機(jī)會(huì)型創(chuàng)業(yè)與生存型創(chuàng)業(yè) ···························· 8
二、傳統(tǒng)技能型創(chuàng)業(yè)、高新技術(shù)型創(chuàng)業(yè)和服務(wù)型創(chuàng)業(yè) ·································· 10
三、個(gè)體創(chuàng)業(yè)與公司創(chuàng)業(yè) ································ 10
四、薪水替代型企業(yè)、生活方式型企業(yè)、創(chuàng)業(yè)企業(yè) 11
第三節(jié) 創(chuàng)業(yè)的價(jià)值 ···························· 11
一、創(chuàng)業(yè)與經(jīng)濟(jì)增長(zhǎng) 12
二、創(chuàng)業(yè)與創(chuàng)新能力培育 ································ 12
三、創(chuàng)業(yè)與帶動(dòng)就業(yè) 13
四、創(chuàng)業(yè)與產(chǎn)業(yè)結(jié)構(gòu)優(yōu)化 ································ 14
第四節(jié) 創(chuàng)業(yè)過程 ······························· 14
一、決定成為創(chuàng)業(yè)者 14
二、識(shí)別與評(píng)價(jià)創(chuàng)業(yè)機(jī)會(huì) ································ 15
三、開發(fā)創(chuàng)業(yè)機(jī)會(huì) ··· 15
四、管理并使創(chuàng)業(yè)企業(yè)持續(xù)成長(zhǎng) ······················· 15
第五節(jié) 國(guó)內(nèi)外創(chuàng)業(yè)活動(dòng)發(fā)展?fàn)顩r ·········· 16
一、主要發(fā)達(dá)國(guó)家創(chuàng)業(yè)活動(dòng)發(fā)展?fàn)顩r ················· 16
二、我國(guó)創(chuàng)業(yè)歷程與現(xiàn)狀 ································ 22
目 錄
VI 創(chuàng)業(yè)管理
第六節(jié) 創(chuàng)業(yè)教育 ······························· 26
一、國(guó)外的創(chuàng)業(yè)教育 26
二、我國(guó)的創(chuàng)業(yè)教育 29
本章小結(jié) ····· 31
思考題········· 31
第二章 創(chuàng)業(yè)環(huán)境 · 32
本章學(xué)習(xí)目的 ····································· 32
第一節(jié) 經(jīng)營(yíng)環(huán)境分析過程 ··················· 33
一、掃描環(huán)境 ········· 33
二、監(jiān)控環(huán)境 ········· 34
三、預(yù)測(cè)環(huán)境 ········· 34
四、評(píng)估環(huán)境 ········· 34
第二節(jié) 宏觀環(huán)境 ······························· 35
一、政治法律環(huán)境 ··· 35
二、經(jīng)濟(jì)環(huán)境 ········· 36
三、技術(shù)環(huán)境 ········· 36
四、社會(huì)人口統(tǒng)計(jì)分析 ··································· 37
五、生態(tài)分析 ········· 38
第三節(jié) 機(jī)遇來(lái)源 ······························· 38
一、意外情況 ········· 38
二、不協(xié)調(diào) ············ 39
三、程序需要 ········· 39
四、產(chǎn)業(yè)和市場(chǎng)結(jié)構(gòu)變化 ································ 40
五、人口統(tǒng)計(jì) ········· 40
六、認(rèn)識(shí)的變化 ······ 40
七、新知識(shí) ············ 41
第四節(jié) 產(chǎn)業(yè)與競(jìng)爭(zhēng)者分析 ··················· 41
一、產(chǎn)業(yè)分析 ········· 41
二、競(jìng)爭(zhēng)對(duì)手分析 ··· 50
第五節(jié) GEM 創(chuàng)業(yè)環(huán)境分析方法 ············ 51
一、GEM簡(jiǎn)介 ········· 51
二、GEM概念模型及創(chuàng)業(yè)環(huán)境條件 ···················· 52
本章小結(jié) ····· 58
思考題········· 58
目 錄 VII
第三章 創(chuàng)業(yè)戰(zhàn)略選擇 ······························· 60
本章學(xué)習(xí)目的 ····································· 60
第一節(jié) 創(chuàng)業(yè)與戰(zhàn)略 ···························· 60
一、戰(zhàn)略的內(nèi)涵 ······ 60
二、創(chuàng)業(yè)企業(yè)戰(zhàn)略管理 ··································· 62
第二節(jié) 創(chuàng)業(yè)起步階段戰(zhàn)略 ··················· 62
一、主要推動(dòng)要素 ··· 62
二、次要推動(dòng)要素 ··· 64
第三節(jié) 資源基礎(chǔ)戰(zhàn)略 ························· 68
一、尋租戰(zhàn)略 ········· 68
二、成長(zhǎng)戰(zhàn)略 ········· 69
三、質(zhì)量戰(zhàn)略 ········· 70
第四節(jié) 產(chǎn)業(yè)類型與戰(zhàn)略選擇 ················ 71
一、產(chǎn)業(yè)生命周期的內(nèi)涵 ································ 71
二、產(chǎn)業(yè)生命周期對(duì)戰(zhàn)略選擇的影響 ················· 72
第五節(jié) 創(chuàng)業(yè)戰(zhàn)略和創(chuàng)業(yè)機(jī)遇評(píng)估 ·········· 79
一、識(shí)別資源 ········· 79
二、分析企業(yè)能力 ··· 80
三、分析競(jìng)爭(zhēng)優(yōu)勢(shì) ··· 80
四、選擇戰(zhàn)略 ········· 80
五、回顧反饋 ········· 80
本章小結(jié) ····· 81
思考題········· 82
第四章 創(chuàng)業(yè)機(jī)會(huì)分析 ······························· 84
本章學(xué)習(xí)目的 ····································· 84
第一節(jié) 創(chuàng)業(yè)機(jī)會(huì)的內(nèi)涵及其演進(jìn) ·········· 85
一、創(chuàng)業(yè)機(jī)會(huì)的內(nèi)涵 85
二、創(chuàng)業(yè)機(jī)會(huì)的演進(jìn) 87
第二節(jié) 創(chuàng)業(yè)機(jī)會(huì)的來(lái)源與搜索 ············· 89
一、創(chuàng)業(yè)機(jī)會(huì)的來(lái)源 89
二、創(chuàng)業(yè)機(jī)會(huì)的搜索 93
第三節(jié) 創(chuàng)業(yè)機(jī)會(huì)的篩選 ······················ 96
一、創(chuàng)業(yè)機(jī)會(huì)評(píng)價(jià)框架 ··································· 96
二、創(chuàng)業(yè)評(píng)價(jià)指標(biāo)選取 ··································· 98
VIII 創(chuàng)業(yè)管理
三、創(chuàng)業(yè)機(jī)會(huì)評(píng)價(jià)的方法 ······························· 103
本章小結(jié) ····104
思考題········105
第五章 商業(yè)模式開發(fā) ······························106
本章學(xué)習(xí)目的 ····································106
第一節(jié) 商業(yè)模式的內(nèi)涵 ·····················106
一、商業(yè)模式的概念 ····································· 106
二、商業(yè)模式的重要性 ·································· 108
三、商業(yè)模式的浮現(xiàn) ····································· 111
第二節(jié) 商業(yè)模式設(shè)計(jì) ························114
一、核心戰(zhàn)略 ········ 115
二、戰(zhàn)略資源 ········ 116
三、伙伴網(wǎng)絡(luò) ········ 118
四、顧客界面 ········ 120
第三節(jié) 商業(yè)模式應(yīng)用實(shí)例分析 ············122
一、百度公司 ········ 122
二、聯(lián)想公司 ········ 125
三、蘋果公司 ········ 129
本章小結(jié) ····131
思考題········131
第六章 創(chuàng)業(yè)團(tuán)隊(duì)組建 ······························133
本章學(xué)習(xí)目的 ····································133
第一節(jié) 創(chuàng)業(yè)者特質(zhì) ···························134
一、創(chuàng)業(yè)者的品質(zhì) ·· 134
二、創(chuàng)業(yè)者素質(zhì)培養(yǎng) ····································· 140
第二節(jié) 新創(chuàng)企業(yè)團(tuán)隊(duì)構(gòu)成 ··················145
一、企業(yè)創(chuàng)建者 ····· 146
二、核心員工 ········ 148
三、董事會(huì) ··········· 149
四、專業(yè)顧問 ········ 150
五、其他專業(yè)人員 ·· 151
第三節(jié) 創(chuàng)業(yè)團(tuán)隊(duì)管理 ························152
一、創(chuàng)業(yè)團(tuán)隊(duì)組建的原則 ······························· 152
目 錄 IX
二、優(yōu)秀創(chuàng)業(yè)團(tuán)隊(duì)的理念 ······························· 154
三、創(chuàng)業(yè)團(tuán)隊(duì)績(jī)效的衡量與提升 ······················ 157
本章小結(jié) ····159
思考題········159
第七章 撰寫創(chuàng)業(yè)計(jì)劃書 ··························161
本章學(xué)習(xí)目的 ····································161
第一節(jié) 創(chuàng)業(yè)計(jì)劃書的內(nèi)涵與價(jià)值 ·········161
一、創(chuàng)業(yè)計(jì)劃書的內(nèi)涵 ·································· 162
二、創(chuàng)業(yè)計(jì)劃書的價(jià)值 ·································· 164
第二節(jié) 創(chuàng)業(yè)計(jì)劃書的框架結(jié)構(gòu)與核心內(nèi)容 ···································166
一、創(chuàng)業(yè)計(jì)劃書撰寫的基本步驟 ······················ 166
二、創(chuàng)業(yè)計(jì)劃書撰寫的框架結(jié)構(gòu) ······················ 167
三、創(chuàng)業(yè)計(jì)劃書撰寫的核心內(nèi)容 ······················ 168
四、撰寫創(chuàng)業(yè)計(jì)劃應(yīng)注意的問題 ······················ 176
五、陳述創(chuàng)業(yè)計(jì)劃書時(shí)應(yīng)注意的問題 ················ 180
第三節(jié) 創(chuàng)業(yè)計(jì)劃書的評(píng)價(jià) ··················181
一、評(píng)價(jià)主體 ········ 181
二、評(píng)價(jià)要素 ········ 181
三、評(píng)價(jià)標(biāo)準(zhǔn) ········ 182
本章小結(jié) ····183
思考題········184
第八章 創(chuàng)業(yè)融資 185
本章學(xué)習(xí)目的 ····································185
第一節(jié) 創(chuàng)業(yè)融資渠道 ························185
一、獲得融資的重要性 ·································· 185
二、創(chuàng)業(yè)融資方式與來(lái)源 ······························· 187
第二節(jié) 創(chuàng)業(yè)融資過程 ························195
一、融資準(zhǔn)備 ········ 195
二、測(cè)算資金需求量 ····································· 197
三、確定融資來(lái)源 ·· 199
四、融資談判 ········ 200
本章小結(jié) ····201
思考題········201
X 創(chuàng)業(yè)管理
第九章 成立新企業(yè) ··································202
本章學(xué)習(xí)目的 ····································202
第一節(jié) 新企業(yè)創(chuàng)建的相關(guān)法律 ············202
一、知識(shí)產(chǎn)權(quán) ········ 203
二、反不正當(dāng)競(jìng)爭(zhēng)法 ····································· 208
三、合同法 ··········· 210
四、勞動(dòng)保障法 ····· 212
第二節(jié) 新企業(yè)的組織形式 ··················214
一、有限責(zé)任公司 ·· 214
二、股份有限公司 ·· 216
三、合伙企業(yè) ········ 219
四、個(gè)人獨(dú)資企業(yè) ·· 221
五、個(gè)體工商戶 ····· 223
六、企業(yè)法律形式的比較與選擇 ······················ 224
第三節(jié) 新企業(yè)名稱設(shè)計(jì)與經(jīng)營(yíng)地點(diǎn)選擇 226
一、新企業(yè)名稱設(shè)計(jì) ····································· 226
二、新企業(yè)注冊(cè)登記 ····································· 227
三、新企業(yè)經(jīng)營(yíng)地點(diǎn)選擇 ······························· 229
本章小結(jié) ····235
思考題········235
第十章 初創(chuàng)期企業(yè)管理 ··························236
本章學(xué)習(xí)目的 ····································236
第一節(jié) 初創(chuàng)期企業(yè)的人力資源管理 ······236
一、人力資源規(guī)劃 ·· 237
二、招聘和選拔高績(jī)效的員工 ························· 238
三、激勵(lì)員工 ········ 241
四、留住高績(jī)效的員工 ·································· 242
五、企業(yè)文化的建立 ····································· 245
第二節(jié) 初創(chuàng)期企業(yè)的市場(chǎng)營(yíng)銷管理 ······246
一、市場(chǎng)細(xì)分 ········ 247
二、目標(biāo)市場(chǎng)選擇與市場(chǎng)定位 ························· 248
三、營(yíng)銷組合策略 ·· 250
四、品牌創(chuàng)建與管理 ····································· 255
第三節(jié) 初創(chuàng)期企業(yè)的財(cái)務(wù)管理 ············257
目 錄 XI
一、企業(yè)的財(cái)務(wù)戰(zhàn)略 ····································· 257
二、現(xiàn)金流管理 ····· 258
三、資產(chǎn)管理 ········ 261
本章小結(jié) ····262
思考題········263
第十一章 成長(zhǎng)期企業(yè)管理 ··························264
本章學(xué)習(xí)目的 ····································264
第一節(jié) 企業(yè)成長(zhǎng)的本質(zhì) ·····················264
一、企業(yè)成長(zhǎng)的內(nèi)涵 ····································· 264
二、企業(yè)成長(zhǎng)的過程 ····································· 269
三、企業(yè)成長(zhǎng)的挑戰(zhàn) ····································· 271
第二節(jié) 企業(yè)成長(zhǎng)模式 ························273
一、愛迪斯企業(yè)生命周期模型 ························· 273
二、葛雷納企業(yè)成長(zhǎng)模型 ······························· 275
第三節(jié) 企業(yè)持續(xù)成長(zhǎng)的管理重點(diǎn) ·········277
一、企業(yè)文化建設(shè) ·· 277
二、戰(zhàn)略規(guī)劃 ········ 278
三、企業(yè)組織的調(diào)整 ····································· 279
四、人力資源管理 ·· 280
五、市場(chǎng)營(yíng)銷策略 ·· 281
六、財(cái)務(wù)和資金控制 ····································· 282
第四節(jié) 企業(yè)成長(zhǎng)戰(zhàn)略選擇 ··················283
一、內(nèi)部成長(zhǎng)戰(zhàn)略 ·· 283
二、外部成長(zhǎng)戰(zhàn)略 ·· 288
本章小結(jié) ····290
思考題········291
第十二章 公司內(nèi)創(chuàng)業(yè) ··································292
本章學(xué)習(xí)目的 ····································292
第一節(jié) 公司內(nèi)創(chuàng)業(yè)的內(nèi)涵 ··················292
一、公司內(nèi)創(chuàng)業(yè)定義 ····································· 292
二、公司內(nèi)創(chuàng)業(yè)的特點(diǎn) ·································· 293
三、公司內(nèi)創(chuàng)業(yè)者的特征 ······························· 294
四、公司內(nèi)創(chuàng)業(yè)的必要性 ······························· 295
XII 創(chuàng)業(yè)管理
五、公司內(nèi)創(chuàng)業(yè)與獨(dú)立創(chuàng)業(yè)的異同 ··················· 297
第二節(jié) 公司內(nèi)創(chuàng)業(yè)的過程 ··················299
一、三階段模型 ····· 299
二、五階段模型 ····· 300
三、六階段模型 ····· 301
第三節(jié) 公司內(nèi)創(chuàng)業(yè)的模式選擇 ············303
一、項(xiàng)目小組 ········ 304
二、內(nèi)部創(chuàng)業(yè) ········ 304
三、創(chuàng)業(yè)孵化器 ····· 305
四、公司風(fēng)險(xiǎn)投資 ·· 305
第四節(jié) 公司內(nèi)創(chuàng)業(yè)的障礙及其克服 ······306
一、組織結(jié)構(gòu) ········ 307
二、企業(yè)文化 ········ 307
三、員工 ·············· 308
四、原有業(yè)務(wù) ········ 308
五、創(chuàng)業(yè)資金 ········ 308
六、公司內(nèi)創(chuàng)業(yè)者 ·· 309
本章小結(jié) ····309
思考題········310
參考文獻(xiàn)·····················311