Chapter 1 商務聯(lián)絡Business Contact Unit 1 電話溝通Making Phone Calls Unit 2 出行安排Business Trip Arrangement Unit 3 來訪接待Visiting and Reception Unit 4 宴會安排Banquet Arrangement Unit 5 預約安排Making Appointments Unit 6 會議安排Meeting Arrangement Unit 7 招聘面試Recruitment and Interview Chapter 2 市場營銷Marketing Unit 1 企業(yè)展示Enterprise Show Unit 2 廣告宣傳Advertising Campaign Unit 3 市場調(diào)查Market Research Unit 4 新品發(fā)布New Product I。aunching Unit 5 產(chǎn)品展銷Production Exhibition Chapter 3 商務磋商Business Negotiation Unit 1 建立業(yè)務關系Establishing Business Relations Unit 2 討價還價Offer and Counter—offer Unit 3 訂貨接單Ordering and Accepting Unit 4 合約洽談Contract Negotiation Chapter 4 貿(mào)易合作Trade Cooperation Unit 1 支付方式Payment Unit 2 保險事宜Insurance Unit 3 包裝細節(jié)Packing Unit 4 運輸事宜Shipment Chapter 5 客戶關系Customer Relationship Unit 1 訴諸仲裁Arbitration Unit 2 產(chǎn)品索賠Claims Unit 3 處理投訴 Complaint Settlement Unit 4 解決沖突Conflict Resolution Chapter 6 項目談判Project Negotiation Unit 1 注冊商標 Registered Trademark Unit 2 技術轉(zhuǎn)讓Technology Transfer Unit 3 招標投標Tendering and Bidding Unit 4 合資經(jīng)營Joint Venture Unit 5 補償貿(mào)易 Compensation Trade Unit 6 加工業(yè)務Processing BUSiness Unit 7 信貸融資Credit Financing Unit 8 商務代理 Business Representation 參考文獻