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書展會(huì)展實(shí)務(wù)英語(yǔ)

書展會(huì)展實(shí)務(wù)英語(yǔ)

定 價(jià):¥79.00

作 者: 張瑾,張舍茹
出版社: 北京理工大學(xué)出版社
叢編項(xiàng):
標(biāo) 簽: 暫缺

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ISBN: 9787568232814 出版時(shí)間: 2017-03-01 包裝:
開本: 16開 頁(yè)數(shù): 380 字?jǐn)?shù):  

內(nèi)容簡(jiǎn)介

  《書展會(huì)展實(shí)務(wù)英語(yǔ)》以會(huì)展行業(yè)職業(yè)發(fā)展為導(dǎo)向,注重會(huì)展策劃和管理中的實(shí)務(wù)和常見的工作語(yǔ)言交際情景,兼顧了通用英語(yǔ)的基本語(yǔ)言技能訓(xùn)練以及會(huì)展專業(yè)英語(yǔ)的特點(diǎn)?!稌箷?huì)展實(shí)務(wù)英語(yǔ)》在內(nèi)容方面根據(jù)會(huì)展行業(yè)的特點(diǎn)和現(xiàn)實(shí)需求,分為會(huì)展策劃和貿(mào)易展出展兩個(gè)部分。會(huì)展策劃部分為1~9單元,貿(mào)易展出展部分為10~15單元。在會(huì)展策劃部分,《書展會(huì)展實(shí)務(wù)英語(yǔ)》參考了國(guó)外會(huì)展專業(yè)英語(yǔ)教材以及會(huì)展行業(yè)的專業(yè)網(wǎng)站,選取了會(huì)展策劃中的關(guān)鍵環(huán)節(jié),以會(huì)展行業(yè)職業(yè)發(fā)展為導(dǎo)向,注重會(huì)展策劃和管理中的實(shí)務(wù)和常見的工作語(yǔ)言交際情景。

作者簡(jiǎn)介

暫缺《書展會(huì)展實(shí)務(wù)英語(yǔ)》作者簡(jiǎn)介

圖書目錄

Part I Planning Conferences and Events
Unit 1 A Brief Introduction to the MICE Industry
Text A
Text B
Communicative Skills
Unit 2 Careers in the MICE Industry
TextA
TextB
Communicative Skills
Unit 3 Meeting Planning
Text A
Text B
Communicative Skills
Unit 4 Choose a Venue
Text A
Textn
Communicative Skills
Unit 5 Contracts in the MICE Industry
Text A
Text B
Communicative Skills
Unit 6 Conference and Event Marketing
Text A
Text B
Communicative Skills
Unit 7 Registration
Text A
Text B
Communicative Skills
Unit 8 Room Block Management
Text A
Text B
Communicative Skills
Unit 9 Risk Management
TextA
Text B
Communicative Skills
Part II Exhibiting at a Trade Show
Unit 10 Background of Trade Shows
Text A
Text B
Communicative Skills
Unit 11 Choose a Trade Show
Text A
Text B
Communicative Skills
Unit 12 Pre-show Marketing
Text A
Text B
Communicative Skills
Unit 13 Move to the Exhibition
Text A
Text B
Communicative Skills
Unit 14 Post-show Activities
Text A
Text B
Communicative Skills
Unit 15 Cultural Aspects in Business Communication
Text A
Text B
Communicative Skills
Keys to Exercises
參考譯文
附錄一 課后生詞表
附錄二 會(huì)展行業(yè)常用術(shù)語(yǔ)資源
附錄三 會(huì)議產(chǎn)業(yè)理事會(huì)提供的專業(yè)詞匯表(示例)
附錄四 主要會(huì)展行業(yè)組織網(wǎng)站
參考文獻(xiàn)

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