淘寶天貓視頻制作實戰(zhàn)寶典：Premiere + After Effects

第1章　認識短視頻 ........................................................................................................... 1
1.1　淘寶短視頻介紹.......................................................................................1
1.2　短視頻用途. .............................................................................................2
1.3　視頻制作概念..........................................................................................8
1.4　視頻制作軟件及硬件要求.........................................................................9
第2章　拍攝前準備工作 .................................................................................................. 12
2.1　器材的選擇. ........................................................................................... 12
2.2　燈光和布光手法..................................................................................... 19
2.3　視頻構圖............................................................................................... 20
2.4　拍攝角度與景別. ....................................................................................23
2.5　淘寶視頻制作流程................................................................................. 29
第3章　視頻剪輯 ............................................................................................................ 32
3.1　Premiere.Pro.CC.2018軟件介紹. ..............................................................32
3.2　Premiere工作區(qū)概述..............................................................................33
3.3　視頻剪輯基礎........................................................................................ 39
3.3.1　視頻剪輯工具 .......................................................................................................... 40
3.3.2　視頻加速 .................................................................................................................. 44
3.3.3　視頻剪輯 .................................................................................................................. 47
3.3.4　關鍵幀動畫 .............................................................................................................. 51
3.3.5　視頻合成和音頻剪輯 .............................................................................................. 61
3.4　導出視頻. .............................................................................................. 65
第4章　視頻合成 ............................................................................................................ 67
4.1　After.Effects.CC.2018軟件介紹.............................................................67
4.1.1　認識工具箱 .............................................................................................................. 69
4.1.2　菜單欄和項目面板 .................................................................................................. 70
4.1.3　合成面板 .................................................................................................................. 73
4.1.4　時間軸面板 .............................................................................................................. 76
4.1.5　預覽面板和效果面板 .............................................................................................. 77
4.2　主圖視頻（錢包動畫）. .......................................................................... 79
4.2.1　圖片動畫 .................................................................................................................. 80
4.2.2　關鍵幀動畫 .............................................................................................................. 84
4.2.3　文字動畫 .................................................................................................................. 90
4.2.4　圖片動畫制作 .......................................................................................................... 98
4.2.5　視頻動畫處理 ........................................................................................................ 101
4.3　鏡頭合成. .............................................................................................106
4.4　渲染視頻. .............................................................................................109
4.5　壓縮視頻..............................................................................................111
4.6　短視頻片頭..........................................................................................114
4.6.1　制作LOGO動畫 ......................................................................................................115
4.6.2　制作背景和整體調(diào)色 ............................................................................................ 123
4.6.3　輸出視頻 ................................................................................................................ 126
第5章　手表短視頻制作 ................................................................................................ 129
5.1　摳像基礎..............................................................................................130
5.2　人像磨皮............................................................................................. 134
5.3　視頻摳像..............................................................................................136
5.4　手表短視頻合成. ...................................................................................141
第6章　涼拖鞋短視頻制作 ............................................................................................ 151
6.1　Premiere與After.Effects軟件的結合......................................................152
6.2　視頻剪輯..............................................................................................161
6.3　關鍵幀動畫. ..........................................................................................163
6.4　圖片制作動畫.......................................................................................167
6.5　視頻剪輯鏡頭.......................................................................................170
6.6　項目合成..............................................................................................172
第7章　視頻上傳 .......................................................................................................... 181
7.1　手機店鋪短視頻上傳.............................................................................181
7.2　主圖視頻發(fā)布.......................................................................................186
7.3　詳情頁短視頻上傳................................................................................191
7.4　微淘短視頻發(fā)布. ...................................................................................195