信息系統(tǒng)學(xué)報(bào)第22輯

信息系統(tǒng)學(xué)報(bào)
第22輯
目錄
主編的話(huà) XV
研究論文
跨境B2C電子商務(wù)背景下文化價(jià)值觀對(duì)顧客初始信任和購(gòu)買(mǎi)動(dòng)機(jī)的影響研究 顏慧，杜榮，張衛(wèi)莉 1
降價(jià)式拍賣(mài)中消費(fèi)者重復(fù)購(gòu)買(mǎi)的影響因素研究 王星，楊波，馬茜 15
在線(xiàn)股票社區(qū)用戶(hù)參與行為研究——基于股吧的實(shí)證分析 高嬌嬌，張仁杰 30
網(wǎng)絡(luò)口碑發(fā)布平臺(tái)對(duì)消費(fèi)者好評(píng)意愿的影響研究——消費(fèi)者自我意識(shí)的調(diào)節(jié)作用 于貞朋，霍佳樂(lè)，劉健西，曾慧，郝遼鋼 43
旅游網(wǎng)絡(luò)輿情誘發(fā)機(jī)制與影響效應(yīng)研究——基于雪鄉(xiāng)宰客事件新浪微博評(píng)論的內(nèi)容分析 劉嘉毅，陳玉萍，華麗 55
基于不同視覺(jué)對(duì)象結(jié)構(gòu)的擬人化廣告形象生動(dòng)性對(duì)消費(fèi)者產(chǎn)品態(tài)度影響研究 李偉，蔣玉石，苗苗，王鈺靈 68
新創(chuàng)企業(yè)知識(shí)資本與產(chǎn)品國(guó)際化——兼論互聯(lián)網(wǎng)資本的調(diào)節(jié)作用 賴(lài)長(zhǎng)青，王舒揚(yáng)，吳蕊 89
高科技初創(chuàng)企業(yè)融資成功關(guān)鍵因素分析 劉婕，余艷 107
領(lǐng)域綜述
互聯(lián)網(wǎng)營(yíng)銷(xiāo)領(lǐng)域的行為價(jià)格研究綜述 宋紅娟，楊強(qiáng)，蔣玉石 122
China Journal of Information Systems
Vol.22，2019
CONTENTS
EDITORS’ NOTES XV
ARTICLES
The Influen`ce of Cultural Values on Customer Initial Trust and Purchase Motivation under Cross-border B2C E-commerce YAN Hui，DU Rong，ZHANG Weili 1
Research on the Influence Factors of Consumer Repurchase in Dutch Auction WANG Xing，YANG Bo，MA Xi 15
Research on User Participative Behaviors in Online Stock Forum：Empirical Research from Guba Forum GAO Jiaojiao，ZHANG Renjie 30
The Effect of Online Word-of-mouth Platforms on Consumers’ Positive Evaluation Intention：The Moderating Effect of Consumers’ Self-consciousness YU Zhenpeng，HUO Jiale，LIU Jianxi，ZENG Hui，HAO Liaogang 43
Research on the Inducing Mechanism and Influential Effect of Tourism Network Public Opinion: Content Analysis of Sina Blog Reviews Based on SnowTown fakement incident LIU Jiayi，CHEN Yuping，HUA Li 55
The Influence of the Vividness of Anthropomorphic Advertisement on Consumer Product Attitude：Based on Different Visual Object Structures LI Wei，JIANG Yushi，MIAO Miao，WANG Yuling 68
Knowledge Capital and Product Internationalization of New Ventures—the Moderating Effect of Internet Capital LAI Changqing，WANG Shuyang，WU Rui 89
Key Factors of Successful Financing for High-tech Startups LIU Jie，YU Yan 107
REVIEW
Review on Behavioral Price in Internet Marketing SONG Hongjuan，YANG Qiang，JIANG Yushi 122