商務英語教程

Unit 1 Supply， Demand and Price
1．1 Consumer Choice and the Law of Demand
1．2 Changes in Demand versus Changes in Quantity Demanded
1．3 Producer Choice and the Law of Supply
1．4 Changes in Supply versus Changes in Quantity Supplied
1．5 How Market Prices Are Determined： Supply and Demand Interact
1．6 Invisible Hand Principle
1．7 The Economics of Price Controls
Exercises
Supplementary Readings
Unit 2 International Trade：Theory and Policy
2．1 Explaining Trade： International Trade Theories
2．2 Arguments for Trade Restrictions
2．3 Trade Barriers
Exercises
Supplementary Readings
Unit 3 Letter of Credit
3．1 Overview of LC
3．2 Parties and Terminology Concerning LC
3．3 Types of Letters of Credit
3．4 International Trade Payment
3．5 Requested Documents for Presentation
3．6 Risk Situations of Letter of Credit
3．7 Legal Principles
3．8 The Flow Chart of Letter of Credit
3．9 Bill of ExchangeDraft
Exercises
Supplementary Readings
Unit 4 Exchange Rate， Foreign Exchange Market， and Balance of Payments
4．1 Exchange Rate and Foreign Exchange Market
4．2 The Exchange Rate Regimes in the International Financial System
4．3 The Balance of Payments
Exercises
Supplementary Readings
Unit 5 Types of Enterprises and Entrepreneurship
5．1 Proprietorship
5．2 Partnership
5．3 Company
5．4 Entrepreneurship
Exercises
Supplementary Readings
Unit 6 Management
6．1 Definitions of Management
6．2 Areas Covered by Management
6．3 Business Management
6．4 Management Levels
6．5 Managerial Roles and Skills
6．6 Motivating Employees
6．7 Human Resource Management
6．8 Performance Appraisal
Exercises
Unit 7 Marketing and Corporate Social Responsibility
7．1 Definitions of Marketing
7．2 Significant Steps in Marketing
7．3 Essential Understanding of Customers' Needs and Wants
7．4 Marketing Orientations
7．5 The Marketing Mix （the 4 Ps）
7．6 Marketing Environment
7．7 Marketing Research
7．8 Marketing Communication
7．9 Product Life-Cycle Management
7．10 Customer Focus
7．11 Product Focus
7．12 Corporate Social Responsibility
Exercises
Supplementary Readings
Unit 8 Finance
8．1 Money
8．2 Financial System
8．3 Financial Markets
8．4 Financial Intermediaries
8．5 Regulation of the Financial System
Exercises
Supplementary Readings
Unit 9 Corporate Law
9．1 Definition
9．2 Overview of Corporations
9．3 History of the Corporation
9．4 Corporate Structure and Corporate Forms
9．5 Corporate Legal Personality
9．6 Capacity and Powers
9．7 Corporate Governance
9．8 Corporate Constitution
9．9 Balance of Power
9．10 Board of Directors and Directors' Duties
9．11 Company Law Theory
9．12 Corporate Finance
9．13 Matters Effecting the Continuation of the Corporate Form
Exercises
Supplementary Readings
Unit 10 Digital Economy
10．1 Definition of Digital Economy
10．2 Impact
10．3 Electronic Commerce（EC）
10．4 Mobile Commerce： Attributes， Benefits， and Drivers
Exercises
Supplementary Readings
Unit 11 Foreign Direct Investment and Economic Integration
11．1 Why Foreign Direct Investment?
11．2 Economic Integration
Exercises
Supplementary Readings
Glossary
Bibliography