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商務(wù)英語(yǔ)聽(tīng)力 4

商務(wù)英語(yǔ)聽(tīng)力 4

定 價(jià):¥35.00

作 者: 王文捷,蘇琦
出版社: 重慶大學(xué)出版社
叢編項(xiàng):
標(biāo) 簽: 暫缺

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ISBN: 9787568919005 出版時(shí)間: 2020-01-01 包裝:
開(kāi)本: 頁(yè)數(shù): 字?jǐn)?shù):  

內(nèi)容簡(jiǎn)介

  《商務(wù)英語(yǔ)聽(tīng)力(4)》共12個(gè)單元。前1 1個(gè)單元圍繞主題進(jìn)行聽(tīng)力訓(xùn)練,每個(gè)單元設(shè)計(jì)熱身活動(dòng)、基礎(chǔ)技能訓(xùn)練、主題聽(tīng)力訓(xùn)練、課后拓展及診斷式測(cè)驗(yàn)5個(gè)環(huán)節(jié);第12單元為總復(fù)習(xí)測(cè)試單元,旨在對(duì)學(xué)生聽(tīng)力技能進(jìn)行綜合考查。本冊(cè)作為聽(tīng)力綜合實(shí)踐篇,話題主要集中在商務(wù)文化知識(shí)領(lǐng)域,選材契合商務(wù)活動(dòng)真實(shí)場(chǎng)景,篇章更有深度。練習(xí)設(shè)計(jì)注重對(duì)學(xué)生思維能力和跨文化交際能力的培養(yǎng),引導(dǎo)學(xué)生融合語(yǔ)言技能和商務(wù)技能,題目更具有挑戰(zhàn)性。

作者簡(jiǎn)介

暫缺《商務(wù)英語(yǔ)聽(tīng)力 4》作者簡(jiǎn)介

圖書(shū)目錄

Unit 1 Recruitment
Part Ⅰ Warming-up
Part Ⅱ Skill Building
Part Ⅲ Focus on Listening
Task 1 How Companies Recruit?
Task 2 Employment Opportunities for Graduates
Task 3 The 7 C's
Part Ⅳ Research After Class
Evaluation Test
Unit 2 Staff Training and Development
Part Ⅰ Warming-up
Part Ⅱ Skill Building
Part Ⅲ Focus on Listening
Task 1 Job Orientation
Task 2 Partnership and Team Building
Task 3 Time to Move On?
Part Ⅳ Research After Class
Unit 3 Customer Satisfaction
Part Ⅰ Warming-up
Part Ⅱ Skill Building
Part Ⅲ Focus on Listening
Task 1 How to Satisfy a Customer
Task 2 Customer Satisfaction Is Public Relations
Task 3 Satisfaction Service Delivery
Part Ⅳ Research After Class
Evaluation Test
Unit 4 E-business and Privacy Protection
Part Ⅰ Warming-up
Part Ⅱ Skill Building
Part Ⅲ Focus on Listening
Task 1 The Development of E-business
Task 2 Data Protection and Online Privacy
Task 3 The Difference Between Amazon and Alibaba's Business Models
Part Ⅳ Research After Class
Evaluation Test
Unit 5 Research and Development
Part Ⅰ Warming-up
Part Ⅱ Skill Building
Part Ⅲ Focus on Listening
Task 1 What Is Research and Development ( R&D) in Business Field?
……
Unit 6 Outsourcing and Offshoring
Unit 7 Mergers and Acquisitions (M&A)
Unit 8 Intellectual Property Rights
Unit 9 Corporate Culture and Ethics
Unit 10 Cross-cultural Differences
Unit 11 Global Economic Prospects
Unit 12 Review

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