中國旅行服務(wù)業(yè)發(fā)展報告2020：契約引領(lǐng)·人際分發(fā)·供應(yīng)鏈變革

第一章　復(fù)盤2020：疫情下的旅行服業(yè) ·········································· 1
一、疫情對旅行服務(wù)業(yè)的影響 ···················································· 3
二、疫情期間旅行服務(wù)業(yè)的守成與創(chuàng)新 ········································· 7
三、旅行服務(wù)業(yè)振興與高質(zhì)量發(fā)展 ············································· 11
第二章　契約引領(lǐng) ······································································ 13
一、多維度審視“無損退訂” ··················································· 15
二、常態(tài)化契約制度的建立 ····················································· 18
三、引導(dǎo)全行業(yè)形成并強化契約意識 ·········································· 21
第三章　人際分發(fā) ······································································ 27
一、旅游產(chǎn)品分發(fā)渠道變遷 ····················································· 29
二、人本身成為渠道 ······························································ 31
三、“優(yōu)質(zhì)產(chǎn)品（內(nèi)容）即流量”從未過時 ·································· 35
四、從定制師到經(jīng)紀(jì)人的猜想 ··················································· 38
第四章　供應(yīng)鏈變革 ··································································· 41
一、由隱到顯的供應(yīng)鏈 ··························································· 43
二、短鏈化的供應(yīng)鏈 ······························································ 44
三、從供應(yīng)鏈到生態(tài)圈 ··························································· 47
四、供應(yīng)鏈變革帶來的挑戰(zhàn) ····················································· 48
第五章　關(guān)于旅行服務(wù)業(yè)觀念的破與立 ············································· 53
一、廣義旅行服務(wù)業(yè)內(nèi)的創(chuàng)新從未停止 ········································ 55
二、市場主體應(yīng)承擔(dān)共同而有區(qū)別的被監(jiān)督責(zé)任 ····························· 56
三、旅行服務(wù)不可取代，但需專業(yè)化創(chuàng)新 ····································· 58
四、低價游需要引導(dǎo)，但不合理的低價游必須監(jiān)管 ·························· 60
五、給游客一個組團的理由 ····················································· 61