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內(nèi)容簡介

　　報告復盤了2020年疫情之下旅行服務業(yè)的應對、變化與挑戰(zhàn)，對疫情初期出現(xiàn)的“大規(guī)模退訂”、疫情中期行業(yè)中火熱的“直播”實踐、疫情后期行業(yè)廣泛熱議的“轉型探索”展開了深度剖析，并對業(yè)內(nèi)廣泛關注的焦點話題做出了學術回應。

作者簡介

　　中國旅游研究院（文化和旅游部數(shù)據(jù)中心）成立于2008年，由中華人民共和國國家旅游局黨組研究決定成立，為中華人民共和國文化和旅游部直屬的專業(yè)研究機構。中國旅游研究院重點開展旅游業(yè)發(fā)展基礎理論、政策和重點、熱點問題的研究，參與旅游業(yè)發(fā)展規(guī)劃的研究、編制和論證，為地方報審的旅游業(yè)發(fā)展規(guī)劃審查提供相關技術支持，承擔旅游統(tǒng)計數(shù)據(jù)的收集整理與分析預測，旅游統(tǒng)計科學的研究及國際旅游統(tǒng)計的交流與合作，開展旅游領域高層次人才培養(yǎng)和國際國內(nèi)學術交流工作。

圖書目錄

第一章　復盤2020：疫情下的旅行服業(yè) ·········································· 1
一、疫情對旅行服務業(yè)的影響 ···················································· 3
二、疫情期間旅行服務業(yè)的守成與創(chuàng)新 ········································· 7
三、旅行服務業(yè)振興與高質量發(fā)展 ············································· 11
第二章　契約引領 ······································································ 13
一、多維度審視“無損退訂” ··················································· 15
二、常態(tài)化契約制度的建立 ····················································· 18
三、引導全行業(yè)形成并強化契約意識 ·········································· 21
第三章　人際分發(fā) ······································································ 27
一、旅游產(chǎn)品分發(fā)渠道變遷 ····················································· 29
二、人本身成為渠道 ······························································ 31
三、“優(yōu)質產(chǎn)品（內(nèi)容）即流量”從未過時 ·································· 35
四、從定制師到經(jīng)紀人的猜想 ··················································· 38
第四章　供應鏈變革 ··································································· 41
一、由隱到顯的供應鏈 ··························································· 43
二、短鏈化的供應鏈 ······························································ 44
三、從供應鏈到生態(tài)圈 ··························································· 47
四、供應鏈變革帶來的挑戰(zhàn) ····················································· 48
第五章　關于旅行服務業(yè)觀念的破與立 ············································· 53
一、廣義旅行服務業(yè)內(nèi)的創(chuàng)新從未停止 ········································ 55
二、市場主體應承擔共同而有區(qū)別的被監(jiān)督責任 ····························· 56
三、旅行服務不可取代，但需專業(yè)化創(chuàng)新 ····································· 58
四、低價游需要引導，但不合理的低價游必須監(jiān)管 ·························· 60
五、給游客一個組團的理由 ····················································· 61