工作型PPT設(shè)計思維

目 錄
前言
第1 章 掌握工作型PPT 的基本思路·································································· 1
1.1 如何組織具有強吸引力的幻燈片·························································· 2
1.1.1 善用ZLSZ 模式················································································· 2
1.1.2 聚焦受眾關(guān)心的問題·········································································· 3
1.1.3 提出解決深層次問題的辦法································································ 4
1.1.4 展示具體數(shù)據(jù)···················································································· 5
1.2 具有說服力的論據(jù)的選擇與來源·························································· 7
1.2.1 具有說服力的論據(jù)的選擇··································································· 7
1.2.2 論據(jù)的來源······················································································· 9
1.2.3 不被信任的論據(jù)來源·········································································12
1.3 使用視覺工具·························································································12
1.3.1 選擇圖形的注意要點·········································································13
1.3.2 圖形優(yōu)于文字的原因·········································································15
1.4 不要被網(wǎng)站的PPT 模板誤導(dǎo)································································17
1.5 把握流行的PPT 設(shè)計風(fēng)格····································································18
1.5.1 當(dāng)下流行的PPT 設(shè)計風(fēng)格·································································18
1.5.2 未來可能流行的PPT 設(shè)計風(fēng)格···························································22
1.6 彩排與模擬計時·····················································································23
1.7 實現(xiàn)GIF/重復(fù)動作動畫·········································································25
第2 章 打造受眾易記的PPT··············································································28
2.1 如何講好故事·························································································29
2.1.1 講好故事的7 要素············································································29
2.1.2 故事的來源······················································································30
2.1.3 故事的層級推進···················