123,123,123

內(nèi)容簡(jiǎn)介

　　本書通過(guò)10個(gè)真實(shí)的數(shù)字插畫設(shè)計(jì)項(xiàng)目將Illustrator 軟件的使用技巧貫穿其中。書中既有數(shù)字插畫設(shè)計(jì)師的工作情景描述，又有軟件操作知識(shí)的詳細(xì)講解，內(nèi)容包括崗前培訓(xùn)、書籍插畫設(shè)計(jì)、報(bào)紙插畫設(shè)計(jì)、包裝插畫設(shè)計(jì)、廣告插畫設(shè)計(jì)、商業(yè)形象插畫設(shè)計(jì)及游戲插畫設(shè)計(jì)。本書以真實(shí)的項(xiàng)目為主線，按照“項(xiàng)目描述→項(xiàng)目實(shí)施（任務(wù)）→項(xiàng)目評(píng)價(jià)→實(shí)戰(zhàn)強(qiáng)化”的思路進(jìn)行編寫。學(xué)生通過(guò)各個(gè)項(xiàng)目的學(xué)習(xí)能夠深入了解數(shù)字插畫設(shè)計(jì)的實(shí)際過(guò)程，既能學(xué)習(xí)軟件操作的相關(guān)知識(shí)又能提升崗位所需的與客戶溝通的能力及團(tuán)隊(duì)合作能力。本書可作為各類職業(yè)院校數(shù)字媒體技術(shù)應(yīng)用等相關(guān)專業(yè)的教材，也可作為自學(xué)人員的參考用書。本書配有微課視頻，可掃描書中二維碼進(jìn)行觀看。本書配有電子課件等教學(xué)資源，教師可登錄機(jī)械工業(yè)出版社教育服務(wù)網(wǎng)（www.cmpedu.com）注冊(cè)后免費(fèi)下載，或聯(lián)系編輯（010-88379194）咨詢。

作者簡(jiǎn)介

暫缺《數(shù)字插畫設(shè)計(jì)項(xiàng)目教程 Illustrator（第2版）》作者簡(jiǎn)介

圖書目錄

目錄
前言
二維碼索引
概述..........................................................................................................................................1
一、插畫設(shè)計(jì)簡(jiǎn)介 .............................................................................................................2
二、插畫設(shè)計(jì)輔助工具Illustrator簡(jiǎn)介 .............................................................................2
第1單元　崗前培訓(xùn)................................................................................................................5
項(xiàng)目　設(shè)計(jì)臺(tái)歷 .................................................................................................................6
任務(wù)1　創(chuàng)建自定義工作區(qū) .......................................................................................8
任務(wù)2　繪制臺(tái)歷背景插圖 .....................................................................................19
任務(wù)3　設(shè)計(jì)臺(tái)歷內(nèi)容 .............................................................................................36
第2單元　書籍插畫設(shè)計(jì)......................................................................................................47
項(xiàng)目　設(shè)計(jì)《Kat，Hi》的圖書裝幀 .............................................................................48
任務(wù)1　項(xiàng)目前期準(zhǔn)備 .............................................................................................49
任務(wù)2　設(shè)計(jì)《Kat，Hi》封面 ...............................................................................54
任務(wù)3　設(shè)計(jì)《Kat，Hi》扉頁(yè) ...............................................................................60
任務(wù)4　設(shè)計(jì)《Kat，Hi》正文頁(yè) ...........................................................................65
任務(wù)5　制作《Kat，Hi》立體效果 .......................................................................70
第3單元　報(bào)紙插畫設(shè)計(jì)......................................................................................................79
項(xiàng)目　設(shè)計(jì)《青年人》報(bào)紙 ...........................................................................................80
任務(wù)1　設(shè)計(jì)報(bào)紙版面 .............................................................................................81
任務(wù)2　設(shè)計(jì)報(bào)頭和報(bào)眉 .........................................................................................85
任務(wù)3　為報(bào)紙正文排版 .........................................................................................95
第4單元包裝插畫設(shè)計(jì).....................................................................................................111
項(xiàng)目　設(shè)計(jì)飲料包裝插圖 .............................................................................................112
任務(wù)1　項(xiàng)目前期準(zhǔn)備 ...........................................................................................112
任務(wù)2　繪制飲料包裝插圖 ...................................................................................116
第5單元　廣告插畫設(shè)計(jì)....................................................................................................129
項(xiàng)目1　設(shè)計(jì)環(huán)保招貼海報(bào) ...........................................................................................130
任務(wù)1　構(gòu)思創(chuàng)意草圖 ...........................................................................................131
任務(wù)2　設(shè)計(jì)招貼海報(bào)版式 ...................................................................................136
項(xiàng)目2　設(shè)計(jì)麥當(dāng)勞店面廣告 .......................................................................................144
任務(wù)1　設(shè)計(jì)麥當(dāng)勞菜單 .......................................................................................145
任務(wù)2　設(shè)計(jì)麥當(dāng)勞二折頁(yè)宣傳單 .......................................................................151
任務(wù)3　設(shè)計(jì)麥當(dāng)勞店面海報(bào) ...............................................................................160
第6單元　商業(yè)形象插畫設(shè)計(jì)............................................................................................167
項(xiàng)目1　設(shè)計(jì)艾菲斯咖啡館的標(biāo)志和形象代言 ...........................................................168
任務(wù)1　企業(yè)形象定位 .............................................