目錄 緒論 作為社會(huì)表達(dá)的網(wǎng)絡(luò)語(yǔ)言 (1) 第一章 網(wǎng)絡(luò)語(yǔ)言的群體傳播本質(zhì) (22) 第一節(jié) 網(wǎng)絡(luò)語(yǔ)言的群體傳播機(jī)制的復(fù)雜性 (22) 第二節(jié) 網(wǎng)絡(luò)語(yǔ)言的群體傳播本質(zhì)及其互動(dòng) (34) 第二章 網(wǎng)絡(luò)語(yǔ)言的符號(hào)傳播特性 (46) 第一節(jié) 群體傳播中網(wǎng)絡(luò)語(yǔ)言的社交屬性 (46) 第二節(jié) 群體心理推動(dòng)網(wǎng)絡(luò)語(yǔ)言傳播擴(kuò)散 (55) 第三節(jié) 網(wǎng)絡(luò)符號(hào)的認(rèn)知模式和傳播途徑 (63) 第三章 網(wǎng)絡(luò)語(yǔ)言與話(huà)語(yǔ)權(quán)的社會(huì)表達(dá) (73) 第一節(jié) 網(wǎng)絡(luò)語(yǔ)言與準(zhǔn)社會(huì)交往 (73) 第二節(jié) 網(wǎng)絡(luò)語(yǔ)言建構(gòu)社會(huì)共同體 (89) 第三節(jié) 網(wǎng)絡(luò)語(yǔ)言對(duì)話(huà)語(yǔ)權(quán)的影響 (104) 第四章 網(wǎng)絡(luò)語(yǔ)言與情緒的社會(huì)表達(dá) (114) 第一節(jié) 突發(fā)社會(huì)情緒的主要成因 (114) 第二節(jié) 網(wǎng)絡(luò)語(yǔ)言情緒的發(fā)展和演變 (136) 第三節(jié) 網(wǎng)絡(luò)語(yǔ)言情緒的生產(chǎn)方式 (144) 第四節(jié) 網(wǎng)絡(luò)語(yǔ)言情緒的社會(huì)傳播 (150) 第五章 網(wǎng)絡(luò)語(yǔ)言與價(jià)值觀(guān)的社會(huì)表達(dá) (170) 第一節(jié) 網(wǎng)絡(luò)語(yǔ)言對(duì)網(wǎng)民思維方式和價(jià)值觀(guān)的影響 (170) 第二節(jié) 網(wǎng)絡(luò)語(yǔ)言中的價(jià)值觀(guān)與傳統(tǒng)價(jià)值觀(guān)的比較 (181) 第六章 網(wǎng)絡(luò)語(yǔ)言與政治文化的社會(huì)表達(dá) (191) 第一節(jié) 官方話(huà)語(yǔ)實(shí)踐:網(wǎng)絡(luò)語(yǔ)言的軟性化表達(dá) (191) 第二節(jié) 市場(chǎng)要素對(duì)網(wǎng)絡(luò)語(yǔ)言政治表達(dá)的侵蝕 (202) 第三節(jié) 網(wǎng)絡(luò)語(yǔ)言影響政治認(rèn)知的情境模型 (220) 參考文獻(xiàn) (233) 索引 (246) 后記 (250) Contents Introduction Cyber Language as a Way of Social Expression (1) Chapter 1 The Nature of Cyber Language in Communication of Diverse Subjects (22) 1.1 The Complexity of Cyber Language with the Diverse Subjects Communication Mechanism (22) 1.2 The Nature and Interaction of Cyber Language in Communication of Diverse Subjects (34) Chapter 2 The Semiotic and Communicative Features of Cyber Language (46) 2.1 Social Attributes of Cyber Language in Communication of Diverse Subjects (46) 2.2 The Spread of Cyber Language Driven by Crowd Psychology (55) 2.3 The Cognitive Patterns and Communicative Routes of Cyber Language (63) Chapter 3 The Social Expression of Cyber Language as Discourse Power (73) 3.1 Cyber Language and Parasocial Interaction (73) 3.2 Cyber Language Constructing Social Communities (89) 3.3 The Influence of Cyber Language on Discourse Power (104) Chapter 4 The Social Expression of Cyber Language as Emotions (114) 4.1 Main Causes of Emergent Social Emotions (114) 4.2 The History and Development of Emotions Expressed in Cyber Language (136) 4.3 The Production Mode of Emotions Expressed in Cyber Language (144) 4.4 The Social Communication of Emotions Expressed in Cyber Language (150) Chapter 5 The Social Expression of Cyber Language as Values (170) 5.1 The Influence of Cyber Language on People’s Thoughts and Values (170) 5.2 Comparisons between Values Expressed in Cyber Language and Traditional Values (181) Chapter 6 The Social Expression of Cyber Language as Political Culture (191) 6.1 Cyber Language as Euphemistically Expressed Official Discourse (191) 6.2 The Erosion of Market Factors on the Political Expression of Cyber Language (202) 6.3 The Situational Model of How Cyber Language Influencing Political Cognition (220) References (233) Index (246) Postscript (250)