中國旅行服務業(yè)發(fā)展報告2021：向內而生

定　價：￥66.00

作　者：	中國旅游研究院編著
出版社：	中國旅游出版社
叢編項：
標　簽：	暫缺

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ISBN：	9787503269257	出版時間：	2022-04-01	包裝：	平裝-膠訂
開本：	16開	頁數：		字數：

內容簡介

　　需求是一切商業(yè)的原點。疫情下被壓抑的旅游與休閑需求，如同峭壁上的植物，環(huán)境艱難卻頑強生長，缺少陽光卻抓住各種縫隙向外釋放。疫情將旅行服務商重新拉回了需求原點，并向其發(fā)出新的拷問：當再次回到起點，需求是否還是原來的模樣？我們擁有了感知敏銳、行動迅速的需求捕捉機制嗎？我們真正激發(fā)每位員工的活力了嗎？我們磨練出來積極不抱怨、創(chuàng)新不退后的團隊了嗎？我們擁有敏捷回應需求、高效研發(fā)產品、全面賦能員工的活力組織了嗎？為什么有的旅行服務商一直歇業(yè)抱怨，而有的則在危機中尋到新機，于困境中逆勢飛揚？疫情常態(tài)化的背景下，我們是向困難屈服，完全寄希望于外力紓困，還是主動調結構、煉內功，建立應對各種危機的信心和實力？中國旅游研究院發(fā)布了《中國旅行服務業(yè)發(fā)展報告2021》，以“向內而生”為主題，分別從“內需”“內生”和“內外兼濟”三個方面分享了對以上問題的主要觀點。

作者簡介

　　作為文化和旅游部直屬的專業(yè)研究機構，中國旅游研究院（文化和旅游部數據中心）以“促進中國文化和旅游融合發(fā)展和國際交流的政府智庫、業(yè)界智囊、理論高地”為建設宗旨，主要承擔旅游業(yè)政策和理論研究、文化和旅游融合發(fā)展研究以及文化、旅游的統(tǒng)計和數據分析職責。

圖書目錄

章　“內”化的需求 ································································ 1
一、空間收縮 ······································································· 3
二、消費積聚 ······································································ 10
三、由表及里 ······································································ 14
四、向內求索 ······································································ 20
第二章　向內而生的市場主體 ························································ 27
一、個體力量 ······································································ 29
二、組織力量 ······································································ 37
三、思想力量 ······································································ 43
第三章　內外兼濟的行政主體 ························································ 47
一、授人以魚 ······································································ 49
二、授人以漁 ······································································ 53