我國城市歷史街區(qū)的旅游體驗價值適度開發(fā)研究

第1章導(dǎo)論···········································································11．1問題的提出···································································11．2內(nèi)容與方法框架·····························································7第2章理論綜述····································································132．1歷史街區(qū)的概念演進(jìn)······················································132．2歷史街區(qū)保護(hù)與旅游開發(fā)研究··········································152．3歷史街區(qū)的價值與旅游體驗價值·······································
172．4歷史街區(qū)開發(fā)適宜性與適度性研究····································202．5“生態(tài)文明”與“旅游可持續(xù)發(fā)展”研究·····························24第3章地區(qū)復(fù)雜體驗價值認(rèn)知··················································383．1體驗價值概念·······························································383．2地區(qū)體驗價值的復(fù)雜性···················································403．3地區(qū)體驗價值結(jié)構(gòu)維度及其指標(biāo)體系·································433．4結(jié)論與展望··································································47第4章城市歷史街區(qū)復(fù)雜顧客體驗價值測度································
494．1文獻(xiàn)回顧與分析框架······················································504．2數(shù)據(jù)采集·····································································524．3基于復(fù)雜顧客的實證分析················································544．4結(jié)論與討論··································································
62第5章城市歷史街區(qū)旅游體驗價值整合開發(fā)單案例研究·················655．1文獻(xiàn)回顧與分析框架······················································665．2研究方法與數(shù)據(jù)采集······················································675．3案例分析·····································································
695．4結(jié)論及其整合營銷對策討論·············································76第6章城市歷史街區(qū)旅游體驗價值開發(fā)模式雙案例研究·················826．1文獻(xiàn)回顧·····································································836．2理論模型與研究方法······················································856．3案例分析······································································896．4跨案例分析··································································946．5研究結(jié)論與管理啟示······················································99第7章城市歷史街區(qū)旅游體驗價值適度開發(fā)質(zhì)性研究
··················1027．1我國城市歷史街區(qū)的“過度開發(fā)”問題····························1037．2城市歷史街區(qū)“文旅融合”開發(fā)模式探討·························1057．3城市歷史街區(qū)旅游體驗價值適度開發(fā)評價·························1097．4結(jié)論與啟示································································114第8章國內(nèi)歷史街區(qū)旅游體驗價值適度開發(fā)多案例研究···············1178．1文獻(xiàn)回顧···································································1188．2理論框架···································································1208．3研究方法···································································
1228．4案例分析與討論··························································1268．5研究結(jié)論與展望··························································137第9章城市歷史街區(qū)的旅游體驗價值開發(fā)適宜性評價··················1409．1文獻(xiàn)回顧與理論分析框架··············································1419．2研究方法與數(shù)據(jù)采集····················································1439．3信度、效度檢驗··························································1459．4歷史街區(qū)的旅游價值開發(fā)適宜性IPA分析·························1479．5結(jié)論與討論································································
153第10章城市歷史街區(qū)的旅游體驗價值開發(fā)適度性評價················15510．1相關(guān)研究進(jìn)展····························································15610．2理論分析框架····························································16010．3研究方法設(shè)計····························································
16110．4實證分析··································································16610．5研究結(jié)論與討論·························································172第11章我國城市歷史街區(qū)旅游可持續(xù)發(fā)展對策探討···················17411．1城市歷史街區(qū)旅游可持續(xù)發(fā)展的理論問題························17511．2其他國家和地區(qū)歷史街區(qū)文旅開發(fā)的成功實踐··················18411．3我國城市歷史街區(qū)旅游可持續(xù)發(fā)展戰(zhàn)略規(guī)劃·····················19511．4我國城市歷史街區(qū)適度旅游開發(fā)策略體系構(gòu)建··················20411．5結(jié)論與展望·······························································217附錄··················································································
220附件1：城市歷史街區(qū)復(fù)雜顧客體驗價值認(rèn)知調(diào)查問卷·············220附件2：城市歷史街區(qū)旅游體驗價值開發(fā)適宜性調(diào)研問卷··········222附件3：城市歷史街區(qū)旅游體驗價值開發(fā)適度性調(diào)研問卷··········225附件4：全國50條“歷史文化名街”名錄······························227參考文獻(xiàn)···············································································229后記··················································································