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內(nèi)容簡介

　　本教材主要任務(wù)是培養(yǎng)學(xué)生用英語進(jìn)行相關(guān)的展會(huì)活動(dòng)，用英語與國外會(huì)展機(jī)構(gòu)、協(xié)會(huì)進(jìn)行會(huì)展調(diào)查、研究和管理工作，在國內(nèi)外會(huì)展公司進(jìn)行大型展會(huì)的策劃與管理、公關(guān)、廣告設(shè)計(jì)及推廣等工作的能力。力求實(shí)現(xiàn)讓學(xué)生掌握英語的綜合使用，并通過會(huì)展英語的學(xué)習(xí)，掌握會(huì)展的相關(guān)專業(yè)知識(shí)，鍛煉學(xué)生運(yùn)用英語解決相關(guān)會(huì)展問題的能力。

作者簡介

暫缺《會(huì)展英語》作者簡介

圖書目錄

Chapter 1 Exhibition and Convention
Lead In
Warm Up
Situational Dialogues
Further Reading
Chapter 2 Size and Location
Lead In
Warm Up
Situational Dialogues
Further Reading
Chapter 3 Promoting and Marketing
Lead In
Warm Up
Situational Dialogues
Further Reading
Chapter 4 Preparation and Coordination
Lead In
Warm Up
Situational Dialogues
Further Reading
Chapter 5 Booth Design and Construction
Lead In
Warm Up
Situational Dialogues
Further Reading
Chapter 6 Presentation and Reception
Lead In
Warm Up
Situational Dialogues
Further Reading
Chapter 7 Invitation and Thanks
Lead In
Warm Up
Situational Dialogues
Further Reading
Chapter 8 Business Travel and Sightseeing
Lead In
Warm Up
Situational Dialogues
Further Reading
Chapter 9 Logistics and Insurance
Lead In
Warm Up
Situational Dialogues
Further Reading
Chapter 10 Complaints and Countermeasures
Lead In
Warm Up
Situational Dialogues
Further Reading
Chapter 11 Follow-up and Assessment
Lead In
Warm Up
Situational Dialogues
Further Reading
References