商務(wù)英語翻譯的理論應(yīng)用及實踐研究

Pat One



Chapte 1The Concept and Meaning of Business English



Chapte 2Language Featues of Business English



2．1Language Expession



2．2Technical Tems



2．3Voca
ulay



2．4Syntax



2．5Conclusion



Chapte 3The Stylistic Style of Business English



3．1Choosing Appopiate Wods and Expession



3．2Concise Business English Expession



3．3Reasona
le Business English Style and Significant Coheent Logic



3．4Fomality of Style



3．5Pogammatic Fomat



3．6Conclusion



Chapte 4Standads and Pinciples of Business English Tanslation



4．1Guide the Tanslation Pactice of Business Activities



4．2Gasp the Tone Style of Business Texts and Repoduce the Polite Tone of the

Oiginal Text Appopiately



4．3Pay Attention to the Syntactic Featues of Business Text，and the Woding should

Confom to the Linguistic Featues of Official Lette Style



4．4Pinciple of Accuacy



4．5The Rule of Simplicity



4．6Confoms to Industy Noms



4．7Specification to Destination Pinciple



4．8Conclusion



Chapte 5Skills and Methods of Business English Tanslation



5．1Skills



5．2Method



5．3Conclusion



Chapte 6Stategies fo Business English Tanslation



6．1An Oveview of Business English



6．2Influence Factos of Coss-cultual Context on Business English Tanslation



6．3Specific Stategies fo Business English Tanslation in the Coss-cultual

Context



6．4Conclusion





Pat Two



Chapte 7The Theoetical Application and Pactical Reseach of

Functional Equivalence Theoy in Business English Tanslation



7．1Basic Meaning of Functional Equivalence Tanslation Theoy



7．2Tanslation Models of Business English fom the Pespective of Functional

Equivalence Tanslation Theoy



7．3The Guidance of Functional Equivalence Theoy fo English Tanslation

Teaching



7．4The Application of Ⅳ Functional Equivalence Theoy in Business English

Tanslation



7．5Chinese-English Foeign Tanslation Stategies unde the Functional

Equivalence Theoy



7．6Business English Contact Tanslation fom the Pespective of Functional

Equivalence Theoy



7．7Concluding Remaks



Chapte 8The Theoetical Application and Pactical Reseach of

Language Adaptation Theoy in Business English Tanslation



8．1Language Adaptation Theoy



8．2The Application of Adaptation Theoy in Tanslation Teaching fo Business

English Majos



8．3The Application of Stuctual Adaptation to the Tanslation of Scientific and

Technological Texts



8．4Stategies fo Intenational Business English Contact Tanslation fom the

Pespective of Language Adaptation Theoy



8．5Conclusion







Chapte 9The Theoetical Application and Pactice of Skopos Theoy in

Business English Tanslation



9．1Skopos Theoy



9．2Skopos Theoy Based English Tanslation Citeia fo Expot Food

Packaging Text



9．3English Tanslation Stategies of Expot Food Packaging Text fom the

Pespective of Skopos Theoy



9．4Skopos Theoy Based Advetising English Tanslation Stategy



9．5Tanslation Measues of Commodity Packaging English fom the Pespective of

Skopos Theoy



9．6English Tanslation Teaching Model Innovation Stategies Unde Skopos

Theoy of Tanslation



9．7Conclusion



Chapte 10The Theoetical Application and Pactical Reseach of

Relevance Theoy in Business English Tanslation



10．1Relevance Theoy



10．2Pagmatic Equivalence in Business English Tanslation



10．3Using Relevance Theoy to Constuct Pagmatic Equivalence in Business

English Tanslation



10．4English Text Reading Compehension Pocedues Based on Relevant Context of

Business



10．5Business Cultue Tanslation Unde the Guidance of Relevance Theoy



10．6Tanslation of Business Lettes Unde the Guidance of Relevance Theoy



10．7Tanslation of Business Specifications and Contacts Unde the Guidance of

Relevance Theoy



10．8Tanslation of Extenal Pu
licity Mateials Unde the Guidance of Relevance

Theoy



10．9Conclusion



Chapte 11The Theoetical Application and Pactical Reseach of

Communicative Tanslation Theoy in Business English

Tanslation



11．1An Oveview of Communicative Tanslation Theoy



11．2Tanslation Stategies of Business English Lettes Unde the Guidance of

Communicative Tanslation Theoy





11．3The Applica
ility of Communicative Tanslation Theoy in Business English

Tanslation



11．4Application of Communicative Tanslation Theoy in Business English

Tanslation



11．5The Implications of Communicative Tanslation Theoy fo Business English

Tanslation



11．6Conclusion



Chapte 12The Theoetical Application and Pactical Reseach of

Flexi
le Theoy in Business English Tanslation



12．1Flexi
le Theoy



12．2Ways to Adapt Theoy



12．3Business English Tanslation Pinciples Based on the Flexi
le Theoy



12．4Featues of Flexi
le Theoy



12．5Business English Tanslation on the Basis of Flexi
ility



12．6The Application of Flexi
le Theoy in Business English



12．7Conclusion



Chapte 13The Theoetical Application and Pactical Reseach of

Cognitive Schema Theoy in Business English Tanslation



13．1Cognitive Schema Theoy



13．2Business English Tanslation Stategies Based on Cognitive Schema

Theoy



13．3The Relationship Between Cognitive Schema Theoy and Business English

Tanslation



13．4The Application of Ⅳ Schema Theoy in Business English Tanslation



13．5The Role of Schema Theoy in Business English Tanslation



13．6Stategies fo the Optimization of Business English Tanslation in Schema

Theoy



13．7The Role of Schema Theoy in Business English Tanslation



13．8Conclusion



Chapte 14The Theoetical Application and Pactical Reseach of

Intetextuality Theoy in Business English Tanslation



14．1An Oveview of Intetextuality Theoy



14．2The Relationship Between Intetextuality and Business English Tanslation



14．3Business English Tanslation Teaching Model fom the Pespective of

Intetextuality





14．4The Role of Intetextuality in Business English Tanslation Leaning



14．5Implications of Intetextuality Theoy on Business English Tanslation

Teaching



14．6The Application of Intetextuality Theoy in English Tanslation Teaching



14．7Conclusion



Chapte 15The Theoetical Application and Pactical Reseach of

Metacognition Theoy in Business English Tanslation



15．1An Oveview of Metacognitive Theoy



15．2The Pactical Application of Metacognitive Theoy in Business English

Tanslation



15．3Reseach on the Coelation
etween Metacognitive Stategies and English

Leaning Applications



15．4Conclusion



Chapte 16The Theoetical Application and Pactical Reseach of

Constuctivism in Business English Tanslation



16．1The Philosophy and Psychology Oigins of the Constuctivism



16．2Contempoay Schools of Constuctivism



16．3Connotation of Constuctivism Leaning Theoy



16．4Basic Popositions of Constuctivism Teaching Theoy



16．5Using Constuctivism to Guide Business English Tanslation Teaching



16．6Tanslation Standads Unde the View of Constuctivism



16．7Stategies fo Business English Tanslation Unde the Guidance of

Constuctivism



16．8Conclusion







Pat Thee



Chapte 17Commecial Advetising and Tanslation



17．1The Coss-cultual Chaacteistics of Commecial Advetising Tanslation



17．2Commecial Advetising Tanslation Stategies Unde Cultual Factos



17．3Analysis of the Economic Benefits of Commecial Advetising Tanslation



17．4Commecial Advetising Tanslation Pinciples



17．5Commecial Advetising Tanslation Methods



17．6Chaacteistics of Advetising Language Tanslation







17．7Rhetoical Skills in Advetising Language Tanslation



17．8Tanslation of Commecial Advetisements fom the Pespective of Relevance

Theoy



17．9Application of the Puposiveness Pinciple in Advetising Tanslation



17．10The Application of the Coheence Pinciple in Advetising Tanslation



17．11Conclusion



Chapte 18Tademaks and Tanslation



18．1The Concept of Tademak and Its Impotance



18．2Chaacteistics of Tademak Tanslation



18．3Methods of Tademak Tanslation



18．4Pinciples of Tanslation of Tademak Wods



18．5Some Existing Po
lems in Tademak Tanslation



18．6Cultual O
stacles Encounteed in the English Tanslation of Tademaks and

Countemeasues



18．7Application of Skopos Theoy in Tademak Tanslation



18．8Conclusion



Chapte 19Business Contact and Tanslation



19．1The Connotation and Reseach Pespective of Business Contact



19．2Standad fo Tanslation of Business Contacts



19．3Pinciples of Intenational Business Contact Tanslation



19．4Requiements fo Tanslation of Intenational Business Contacts



19．5Chaacteistics of Business English Contact Language



19．6Intenational Business English Contact Tanslation Stategies fom the

Pespective of Language Adaptation Theoy



19．7Tanslation Stategies of Business Contacts fom the Pespective of Skopos

Theoy



19．8Tanslation Skills of Long Sentences in English Business Contacts fom the

Pespective of Coss-cultual Communication



19．9Coss-cultual Factos Affecting Business Contact Tanslation



19．10Conclusion



Chapte 20Business Coespondence and Tanslation



20．1Business Lette Pveview



20．2Stylistic Featues of Business Lettes



20．3Tanslation Stategies fo English Business Lettes



20．4Tanslation Stategies fo Business English Lettes unde the Guidance of

Communicative Tanslation Theoy



20．5The Influence of Cultual Diffeences on the Tanslation Pinciples of Business

Lettes



20．6Tanslation Stategies of Business English Lettes fom the Pespective of

Pagmatics



20．7Conclusion





Bi
liogaphy