電子商務(wù)基礎(chǔ)與實(shí)務(wù)（第2版）

項(xiàng)目1 走近電子商務(wù)·························································································（1）
任務(wù)1.1 感知電子商務(wù)·······················································································（3）
任務(wù)1.2 電子商務(wù)初探····················································································.（15）
項(xiàng)目小結(jié)········································································································.（22）
練習(xí)與自測(cè)·····································································································.（23）
項(xiàng)目2 互聯(lián)網(wǎng)知識(shí)與工具···············································································.（25）
任務(wù)2.1 計(jì)算機(jī)和互聯(lián)網(wǎng)基礎(chǔ)知識(shí)·····································································.（27）
任務(wù)2.2 常用計(jì)算機(jī)和互聯(lián)網(wǎng)工具·····································································.（37）
項(xiàng)目小結(jié)········································································································.（76）
練習(xí)與自測(cè)·····································································································.（76）
項(xiàng)目3 體驗(yàn)電子商務(wù)交易模式·······································································.（79）
任務(wù)3.1 B2C 交易模式····················································································.（81）
任務(wù)3.2 B2B 交易模式····················································································.（90）
任務(wù)3.3 C2C 交易模式····················································································（102）
任務(wù)3.4 O2O 交易模式····················································································（118）
任務(wù)3.5 其他電子商務(wù)交易模式········································································（129）
項(xiàng)目小結(jié)········································································································（139）
練習(xí)與自測(cè)·····································································································（140）
項(xiàng)目4 電子商務(wù)安全及支付···········································································（143）
任務(wù)4.1 電子商務(wù)安全認(rèn)證與法律法規(guī)·······························································（145）
任務(wù)4.2 網(wǎng)上銀行··························································································（157）
任務(wù)4.3 電子支付方式····················································································（163）
練習(xí)與自測(cè)·····································································································（172）
項(xiàng)目5 網(wǎng)絡(luò)營(yíng)銷·····························································································（173）
任務(wù)5.1 網(wǎng)絡(luò)營(yíng)銷概述····················································································（175）
任務(wù)5.2 網(wǎng)絡(luò)信息收集與發(fā)布···········································································（184）
任務(wù)5.3 網(wǎng)絡(luò)廣告··························································································（194）
項(xiàng)目小結(jié)········································································································（203）
練習(xí)與自測(cè)·····································································································（203）
項(xiàng)目6 電子商務(wù)物流······················································································（205）
任務(wù)6.1 電子商務(wù)物流概述··············································································（207）
任務(wù)6.2 物流包裝··························································································（215）
任務(wù)6.3 物流業(yè)務(wù)··························································································（221）
項(xiàng)目小結(jié)········································································································（229）
練習(xí)與自測(cè)·····································································································（229）