123,123,123

內(nèi)容簡(jiǎn)介

　　\"《外貿(mào)英語函電（第2版）》針對(duì)高等教育的特點(diǎn)，以外貿(mào)行業(yè)職業(yè)崗位所需的職業(yè)能力為本位，強(qiáng)調(diào)培養(yǎng)學(xué)生的外貿(mào)業(yè)務(wù)實(shí)際操作技能，設(shè)計(jì)了客戶開發(fā)、交易磋商、業(yè)務(wù)達(dá)成、付款方式、合同履行以及售后服務(wù)六大模塊，共由十四個(gè)章節(jié)、36個(gè)任務(wù)組成。其中，第1章簡(jiǎn)要介紹了外貿(mào)電子郵件的基本格式、注意要素、寫作原則以及外貿(mào)電子郵件的管理方法。第2-14章分別詳細(xì)介紹外貿(mào)進(jìn)出口流程的主要環(huán)節(jié)：建立業(yè)務(wù)關(guān)系、資訊調(diào)查、促銷、代理、詢盤與回復(fù)、報(bào)盤與還盤、采購(gòu)訂單、付款方式、合同訂立、包裝、裝運(yùn)、保險(xiǎn)以及索賠理賠等。每個(gè)章節(jié)包含7個(gè)組成部分：背景介紹、寫作建議、樣函展示、典型例句、實(shí)戰(zhàn)郵件、鞏固練習(xí)和實(shí)訓(xùn)練習(xí)。本教材適用于高等院校貿(mào)易、商務(wù)英語、商務(wù)、應(yīng)用英語等專業(yè)的教學(xué)，也可作為外貿(mào)行業(yè)的培訓(xùn)材料和外貿(mào)從業(yè)人員的自學(xué)參考資料。\"

作者簡(jiǎn)介

　　鄭志明，男，副教授，文學(xué)碩士，中員?，F(xiàn)任黎明職業(yè)大學(xué)外語與旅游學(xué)院院長(zhǎng)、黨總支副書記。兼任福建省教育評(píng)估專家、福建省外國(guó)語文學(xué)會(huì)理事、泉州市“21世紀(jì)海上絲綢之路人才培養(yǎng)工程”培養(yǎng)對(duì)象。主編正式出版教材1部、校本教材2部，參編教材1部。獲福建省級(jí)教學(xué)成果二等獎(jiǎng)2項(xiàng)，福建省高職院校外語教學(xué)指導(dǎo)委員會(huì)外語特色項(xiàng)目評(píng)選二等獎(jiǎng)1項(xiàng)，校級(jí)教學(xué)成果一等獎(jiǎng)2項(xiàng)；參與省部級(jí)課題1項(xiàng)，主持市廳級(jí)課題2項(xiàng)、參與市廳級(jí)課題多項(xiàng)，主持和參與校級(jí)委托課題和一般課題10余項(xiàng)。發(fā)表科研論文10余篇。主持和參與 “1+X”技能等級(jí)證書制度試點(diǎn)項(xiàng)目各1項(xiàng)，參與省級(jí)精品在線開放課程1項(xiàng)，主持校級(jí)專業(yè)資源庫、校級(jí)教學(xué)改革項(xiàng)目、精品在線開放課程各1項(xiàng)。指導(dǎo)學(xué)生參加、省市級(jí)競(jìng)賽榮獲各類獎(jiǎng)項(xiàng)10余項(xiàng)。近年來，先后榮獲中共泉州市委教育工委 “ 共產(chǎn)黨員”以及校級(jí)“ 教師”、“ 共產(chǎn)黨員”、“示范校建設(shè) 個(gè)人”、“思想政治工作個(gè)人”等榮譽(yù)稱號(hào)。

圖書目錄

Module 1 Customer Development
Chapter 1 Basic Knowledge About Business Emall Writing
Task 1 How to Write a Business Email
Task 2 How to Manage Business Emails
Chapter 2 Establishment of Business Relations
Task 3 Seeking Business Cooperations
Task 4 Replying to Emails Regarding Business Contacts
Chapter 3 Credit & Status Enquiry
Task 5 Making a Credit & Status Enquiry
Task 6 Replying to Credit & Status Enquiry
Chapter 4 Sales Promotion
Task 7 Writing Sales Promotion Emails
Chapter 5 Agency
Task 8 Applying for Sole Agency
Task 9 Responding to Sole Agency Applications
Module 2 Enquiries and Offers
Chapter 6 Enquiries and Replies
Task 10 Making Enquiries
Task 11 Replying to Enquiries
Chapter 7 Offers and Counter Offers
Task 12 Making Offers
Task 13 Making Counter Offers
Module 3 Conclusion of Business
Chapter 8 Purchasing Orders
Task 14 Placing an Order
Task 15 Responding to an Order
Module 4 Payment Terms
Chapter 9 Payment Terms
Task 16 Negotiating Payment Terms
Task 17 Establishing an L/C
Task 18 Checking and Amending an L/C
Task 19 Extending an L/C
Module 5 Contracts and Their Execution
Chapter 10 Contracts
Task 20 Signing an S/C
Task 21 Amending an S/C
Task 22 Cancelling an S/C
Chapter 11 Packing
Task 23 Advising Packing Details
Task 24 Responding to Packing Methods
Chapter 12 Shipment
Task 25 Sending Shipping Instructions
Task 26 Urging Timely Shipment
Task 27 Proposing Part Shipment & Transshipment
Task 28 Sending Shipping Advice
Chapter 13 Insurance
Task 29 Introducing Insurance Terms
Task 30 Effecting Insurance
Task 31 Demanding Excessive Insurance
Task 32 Responding to Emails Concerning Insurance