目錄 主編的話 XI 研究論文 電商主播表達確定性對消費者購買行為的影響研究：產(chǎn)品類型的調(diào)節(jié)作用/萬江，嚴婧，朱家稷，楊強，蔣玉石 1 移動應用數(shù)據(jù)采集請求與用戶抱怨行為—基于心理契約的理論視角/王月君，閔超，吳鼎 23 電商主播表達風格影響消費者購買行為的社會臨場感效應研究/吳嘉輝，刁雅靜，劉冰雪 39 具身代理注視和語音會話情緒對用戶主觀感知和外周生理反應的影響研究/李峰香，郭伏，任增根，李明明，田曉慧 60 考慮羊群效應下網(wǎng)絡視頻運營商*播節(jié)目的宣傳策略研究/吳昊，譚德慶 77 基于決策樹的網(wǎng)絡輿情涌現(xiàn)風險識別研究/李望來，黃章學，沈惠璋，楊瀚喆 94 虛擬試衣間體驗價值對消費者使用態(tài)度影響研究/武瑞娟，陳帥 106 平臺經(jīng)濟中考慮保鮮投入的雙渠道生鮮供應鏈需求信息共享策略/劉正，韓琛琛，范國強，杜榮，石純來 128 基于經(jīng)濟價值的商業(yè)數(shù)據(jù)泄露風險評估指標體系及模型研究/翟瑋楠，張玲玲，于建軍 147 審稿專家 161 China Journal of Information Systems Issue 33 CONTENTS EDITORS’ NOTES XI ARTICLES The Influence of E-commerce Anchor’s Expression Certainty on Consumers’ Buying Behavior：the Moderating Effect of Product Type/WAN Jiang，YAN Jing，ZHU Jiaji，YANG Qiang，JIANG Yushi 1 Data Collection Requests of Mobile Applications and User Complaint Behaviors：a Psychological Contract Perspective/WANG Yuejun，MIN Chao，WU Ding 23 Research on the Social Presence Effect of E-commerce Anchor’s Expression Style on Consumers’Purchase Behavior/WU Jiahui，DIAO Yajing，LIU Bingxue 39 Effects of Embodied Agent Gaze and Conversational Emotion on Users’ Subjective Perception and Peripheral Physiological Response/LI Fengxiang，GUO Fu，REN Zenggen，LI Mingming，TIAN Xiaohui 60 Research on Promotion Strategies of Online Video Operator’s Exclusive Program Considering Herd Effect/WU Hao，TAN Deqing 77 Research on Emergence Risk Identification of Online Public Sentiment Based on Decision Tree/LI Wanglai，HUANG Zhangxue，SHEN Huizhang，YANG Hanzhe 94 The Study of the Effect of Virtual Fitting Room Experiential Value on Consumers’ Attitude toward Usage/WU Ruijuan，CHEN Shuai 106 Information Sharing of the Dual-channel Fresh Products Supply Chain Considering Freshness-keeping Efforts in the Platform Economy/LIU Zheng，HAN Chenchen，F(xiàn)AN Guoqiang，DU Rong，SHI Chunlai 128 Research on the Index System and Model for Evaluating the Risk of Business Data Leakage Based on Economic Value/ZHAI Weinan，ZHANG Lingling，YU Jianjun 147 PEER REVIEWERS 161
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